7X Leads & 769% Organic Growth | Creative Design Case Study

Client Brief

Creative Design Ceramic Tile & Bath is a family-owned home remodeling company with 30+ years of experience serving homeowners across Long Island.

With a strong reputation built on craftsmanship and referrals, Creative Design had deep offline credibility. However, their online presence did not reflect their expertise or position them as the go-to remodeling experts on Long Island.

The Challenge

When we began working with Creative Design, their website was brand new with little to no organic visibility.

The core challenge was twofold: First, the website needed to clearly communicate trust, experience, and expertise. Second, the website had to be optimized to attract meaningful local traffic from Long Island.

Solution

We implemented a comprehensive web development and local SEO strategy to establish Creative Design as a dominant remodeling authority across Long Island.

First, we designed and developed a brand-new website that highlighted over 30 years of experience and positioned Carmine and his team as trusted local experts.

Next, we built targeted local service pages for the areas Creative Design serves on Long Island, including Suffolk County, Nassau County, Southampton, and Lake Grove. This ensured the website was optimized to attract high-intent local searches from homeowners actively looking for remodeling services.

We also created strategic blog content around informative topics that potential clients commonly search for, helping capture early-stage traffic. Parallely, we deployed strategic link-building campaigns, including press releases on platforms like EIN Presswire, guest blogging, and direct outreach to journalists.

With strong technical SEO, fast load times, optimized headings, and LLM-friendly structure, the website was built not just to feature in search results but to also generate sales-qualified leads.

8.7X Increase in Organic Traffic, Driving a 7X Jump in Monthly Leads

We helped Creative Design Ceramic Tile & Bath grow from a brand-new website to ranking across Google search results for high-intent keywords throughout Long Island. This resulted in an impressive 8.7X increase in organic traffic and a 7X increase in monthly sales-qualified leads within just six months.

Top 3 Google Rankings for 47+ High-Intent Local & Informational Keywords

Creative Design Ceramic Tile & Bath now ranks in the top 3 positions on Google for 47+ high-intent keywords, covering both local service searches and informational queries that homeowners actively research before starting a remodel. Below are some of the top-performing keywords:

- #Suffolk County bathroom renovation
- #Step by step kitchen remodel guide
- #Master bathroom remodeling cost
- #Split level kitchen remodel ideas
- #Complete home renovation cost
- #One day remodels vs traditional renovations

In addition to these top 3 rankings, the website ranks for hundreds of remodeling-related keywords across Long Island, driving consistent organic traffic and qualified leads.

#1 Spot in Google Local Pack for High-Intent Remodeling Keywords

Creative Design Ceramic Tile & Bath’s Google Business Profile now ranks in the #1 position in Google’s local 3-pack for some of the most competitive and high-intent searches in their market, including “Suffolk County bathroom renovation” and “bath designers Suffolk NY.” Beyond bathrooms, Creative Design ranks prominently for full home remodeling, kitchen and basement remodeling, hardwood flooring, and cabinetry searches across Long Island.

Positioned Carmine and His Team as Trusted Remodeling Experts in Long Island

Apart from creating high-intent informational blogs, we also conducted targeted email outreach to journalists at prominent home and remodeling publications, sharing expert insights from Carmine and his team. This resulted in features on authoritative websites such as Hunker, House Digest, and Tasting Table, cementing Carmine’s reputation as a recognized expert in the remodeling space.

It played a key role in attracting serious homeowners looking for experienced professionals to handle high-value kitchen, bathroom, and full-home renovation projects.

PR Campaigns Strengthened Trust and Brand Authority

Alongside SEO and content efforts, we undertook targeted PR campaigns to improve Creative Design’s credibility and reach. These PR placements not only delivered high-quality backlinks and strengthened domain authority, but also reinforced the website’s positioning as a reliable, established remodeling company with decades of real-world experience.

It played a key role in attracting serious homeowners looking for experienced professionals to handle high-value kitchen, bathroom, and full-home renovation projects.