Category: AI SEO

1. Ahrefs AI Search Monitoring

Ahrefs is already a well-known name in the world of SEO. But now, it’s keeping up with the future of search by helping you monitor your AI visibility too.

With its new AI Search Monitoring features, Ahrefs can show you:

• Where your website appears in AI-powered search results (like Google AI Overviews, ChatGPT, or Perplexity)
• Which keywords and questions are helping people find your business
• How your site stacks up against competitors when it comes to AI mentions and citations

It’s like having a digital detective that’s constantly watching how AI search engines are treating your business and telling what to fix, improve, or double down on.

2. AthenaHQ

AthenaHQ helps you keep track of how your website is showing up across AI-powered search engines like Google’s AI Overviews and ChatGPT. It watches what kind of keywords people are using to find you and businesses like yours and shows where you stand.

Think of it as a smart assistant that tells you:

• How visible your business is across AI platforms
• What your customers are searching for
• What tweaks you can make to show up more often

3. Profound

Profound is like a watchdog for your website (and your competitors’). It scans both to find out what keywords are working, what’s trending in your industry, and what kind of content is getting noticed by AI search tools.

In simple terms:

• It tells you what’s working for you
• It shows you what’s working for your competitors
• And it points out simple things you can do to show up more often in AI-generated results (like rank in results for ChatGPT, Gemini, and others)

4. Otterly.ai

Otterly.ai quietly keeps an eye on how your website is performing in AI-powered search results, and lets you know when something changes.

Even better?

It compares your performance to your competitors, so you can see how you’re stacking up.

In simple terms:

• It shows where your website is showing up (and where it’s not)
• It spots if your visibility suddenly drops or improves
• It suggests small tweaks you can make to stay ahead of the competition

You don’t need to dig through confusing reports as Otterly’s AI does the heavy lifting and just tells you what matters.

5. Scrunch AI

Scrunch AI looks closely at everything on your website, from the keywords you use to the images you show. And it then tells you how to make it better so search engines like Google and AI platforms can find you more easily.

Think of it this way: Scrunch AI helps you speak the language your customers are using when they search online. It spots what’s missing or confusing and gives you simple advice to fix it.

6. Rankscale.ai

Rankscale.ai checks where your site shows up on search engines every single day and sends you alerts if anything important changes

For instance, if your visitors suddenly drop or your rankings slip, you’ll get alerts. This way, you can jump in quickly and fix any problems before they get worse.

Instead of guessing whether your website is doing well or not, Rankscale.ai gives you clear updates so you’re never in the dark.

7. Writesonic GEO Tool

Writesonic GEO Tool helps you understand how your business appears in search results depending on where people are searching from. If you want to attract customers in your neighborhood or city, this tool shows you exactly how your business looks to people in different locations.

Also, it helps you spot where you’re doing well and where you might need to improve your local presence.

Think of it as a way to check if your business is showing up on people’s phones or computers when they search nearby.

8. Knowatoa

Knowatoa helps you keep track of two important things:

1. How your website is showing up in search results.
2. How your competitors are doing.

It turns all that search data into easy-to-read reports. So even if SEO feels overwhelming, this tool breaks it down so it actually makes sense.

9. Perplexity Pages Analytics

Perplexity Pages Analytics is like a health check-up for your website, but focused on how well your pages are performing in AI-powered search results.

It shows you:

• Which of your web pages are getting noticed
• Which keywords are bringing people in
• Where there’s room to grow

On top of that, it gives you practical suggestions to help more visitors find your site. This includes things like updating specific content or adjusting keywords you’re already ranking for.

Here’s a comparison of all the above AI search tracking tools

What is an AI search visibility tool?

An AI search visibility tool helps you see how your website shows up in AI-powered search engines like Google’s AI Overviews or Perplexity. It tells you what people are searching for, where your site shows up, and how to improve your chances of being found.

Do I need to be tech-savvy to use these tools?

Not at all!

Most of these tools are built to be simple and easy to understand. They come with clear reports and tips you can follow without needing to know anything about coding or complicated SEO stuff.

How do I know which tool is right for me?

Start by asking what matters most to you.

• Want to track local customers? Try Writesonic GEO Tools.
• Want help with your website content? Scrunch AI might be better.
• Want simple reports and no fluff? Knowatoa or AthenaHQ are great picks.

Are these tools expensive?

Most tools start between $40 to $100 per month, with different plans depending on your needs. It’s a small investment considering the potential return in visibility, traffic, and customers.

Will these tools help me get more customers?

They won’t bring customers overnight, but they show you exactly what to fix or improve so that more people can find you online. Over time, better visibility means more clicks, more calls, and more business.

Can I use more than one tool?

You can, but it’s best to start with just one so you don’t get overwhelmed. Once you’re comfortable, you can explore other tools to fill in gaps.

Do I still need to use Google Business Profile?

Yes!

It is super important to keep your Google Business Profile optimized and up-to-date, especially for local visibility.

AI search tools help you track visibility, but your GBP helps you show up in maps and local searches. Use both together for best results.

So how does this affect your business?

Let’s say someone types in queries like:

• Who’s the best plumber in my area?
• How much does lawn care cost in Kansas?
• What’s the best bakery in town?

Now, Google might show an AI Overview right at the top before any websites or even ads in some cases. And if your business is mentioned in that box, you can get:

• More calls
• More clicks
• More customers

That’s why this new feature is such a big deal for business owners.

Here’s what could happen if you’re not in the AI Overview:

• You might still show up in search, but way down the page
• Your competitor could be featured at the top where you’re invisible
• You lose clicks, calls, and customers without even realizing it

Now let’s flip that…

Here’s what could happen if you’re featured in AI Overviews:

• Your business is seen before ads or big company websites
• You get more trust right away because Google picked you
• You don’t have to spend a dime on ads to get visibility
• People click, call, or visit your shop without even going to your website

This is especially important if you:

• Own a local service business (plumbing, roofing, cleaning, etc.)
• Run a brick-and-mortar store (like a bakery, boutique, or auto shop)
• Serve a suburb, small town, or rural area where word of mouth is huge

You see, Google’s AI doesn’t care how big your business is. But it does care about who’s most helpful and trustworthy.

This means, notwithstanding your business size, you can compete with the bigger players if you get AI search optimization right with information that’s clear, useful, and easy to understand.

Step 1: Write helpful content that answers real questions

Think about the questions your customers ask all the time because that’s your best opportunity to create helpful content.

You see, the biggest mistake people make is trying to rank for generic keywords. This worked for old SEO, but Google’s AI has become smarter and it wants genuine trustworthy information.

So, you should answer something specific like:

• How much does roof repair cost in Ohio?
• Can I fix a leaky faucet myself?
• What should I do if my AC stops working at night?

Write a blog post that answers such questions clearly and simply without jargon and just be genuinely helpful. This is exactly the type of content AI Overviews love to show.

Step 2: Make sure your page loads fast and works on mobile

Over 60 percent of all searches on Google come from phones. Google knows this and its AI ranks websites that work well on phones.

Here’s what I suggest you ensure:

• Your website loads in under 3 seconds
• It looks good and is easy to read on a phone
• It has no giant images or annoying pop-ups

It is simple: If your website is slow or broken on mobile, Google’s AI will see that as a bad experience and will likely skip over your content.

Pro tip: You can use tools like Google PageSpeed Insights to check your site’s speed and mobile performance.

Step 3: Use simple keywords that people actually search

You should absolutely avoid technical terms or marketing talk like “Professional residential HVAC optimization solutions.”

After all, people don’t search that way. Instead, they search for:

• AC repair near me
• cheap plumber in Dallas
• electrician open Sunday

Meaning you should use the exact phrases your customers might say out loud or type into Google. You can also use my keyword research tips to be featured in AI answers.

AI Overviews scan content that closely matches real-world questions and keywords. So, speak your customer’s language and not the industry’s.

Step 4: Add real photos, videos, or how-tos

If there’s one thing that gets you more trust and more visibility, it is original visuals.

And that’s why I suggest you add:

• Real photos of your work, team, or location
• Short videos explaining or showing a service
• Before-and-after images of projects
• Step-by-step guides or how-tos

These help Google understand your content better and might even get pulled directly into AI Overviews. Plus, customers love seeing proof that you’re the real deal.

Pro tip: Avoid generic stock photos and add real ones even if they don’t look or feel the best. That’s because authentic visuals beat polished ones every time.

Step 5: Have clear FAQs on your pages

Every service or product page on your website should have a few common questions answered, just like you would in a customer call.

You can add questions like:

• Do you offer same-day service?
• What areas do you serve?
• Is there a warranty?
• How do I book an appointment?

You can use your actual customer questions. This not only helps users, but also gives Google structured information that it can use in AI Overview answers.

Bonus: FAQs make your page more helpful without feeling salesy.

Step 6: Don’t hide your content from Google

Sometimes websites accidentally block Google from indexing their pages without even realizing it. And it prevents Google from showing their pages in search results or AI Overviews.

So what can you do to prevent this?

Here are some quick action steps you can take:

• Ask your web person or developer: “Can you check that my pages are indexable and allow snippets/previews for AI?”
• Make sure there are no “noindex” tags or settings that block crawlers
• Use Google Search Console to confirm your page is visible

If Google can’t access your content, there’s no chance it will appear in AI Overviews even if it’s super helpful.

Step 7: Make sure your information matches everywhere

Google’s AI looks for consistency across the web. Meaning if your contact info is even slightly off somewhere, it can cause confusion.

So, do make sure that your Name, Address, and Phone number (NAP) match exactly across:

• Your website
• Google Business Profile
• Facebook, Yelp, directories, etc.

Pro tip: Even small changes like “Street” vs. “St.” can throw things off. Use the same format everywhere so AI tools trust that you’re a real established business.

Step 8: Add trust signals (like reviews or testimonials)

AI wants to show credible and trustworthy sources, and your online reputation helps a great deal here.

You can include things like:

• Customer reviews or star ratings
• Short testimonials with names
• Certifications or licenses
• Media mentions or press
• Any local awards or recognitions

Just a few honest reviews on your site can go a long way. Google’s AI notices when others are saying good things about you and it uses that to decide whether you should be featured in AI Overviews.

Step 9: Keep your website fresh and active

A stale website is a red flag to Google’s AI. It assumes you’re not active, or worse, out of business.

Here’s how to stay fresh (without blogging every day):

• Add a new photo of a recent project
• Post a short tip or seasonal reminder
• Update your hours, pricing, or services
• Add at least one new blog or FAQ every month
• Refresh your homepage with recent reviews

Changes or updates, no matter how small, show Google that your business is alive and helpful. This builds trust and increases your chances of being pulled into AI Overviews.

Quick recap: Here’s your 9 step checklist to get into Google AI Overviews

Example 1: Clean Air Technologies

Clean Air Technologies is a local business offering HVAC maintenance and air duct cleaning across New Jersey.

What we helped them:

• Publish clear and helpful blog posts.
• Answer common questions simply, using everyday language and local context.
• Ensure the site was fast, mobile-friendly, and optimized for local search.
• Add trust signals like before/after photos, reviews, and real service examples.
• Make sure all business info (Google Business Profile, website, listings) matches perfectly.

Why it worked:

Google’s AI pulled their blogs directly into the Overview section because they are relevant, useful, and trustworthy.

Example 2: Steam and Sauna Experts

Steam & Sauna Experts is an e-commerce store that sells home sauna systems, steam room accessories, and wellness products across the country.

What we helped them:

• Write helpful blog posts, answering most asked questions in detail. 
• Provide common layouts, tips, and product suggestions.
• Add photos and diagrams to help users visualize the space.
• Tag their products and link them within the content naturally.
• Stay consistent with branding and business information across their website, product pages, and Google profile.

Why it worked:

Google’s AI liked the specific and helpful nature of their content. Plus their blogs aligned perfectly with what a real customer might search.

What’s your takeaway?

You don’t need to be big or flashy to get noticed by Google AI Overviews. All you’ve got to do is:

• Write a helpful page answering a real local question,
• Use customer-focused language and images,
• Keep your info accurate everywhere, and
• Make your business sound trustworthy,

Mistake #1: Writing just for Google and not for people

Some people stuff their website with keywords like:

“Best affordable HVAC repair expert near me in Texas fast service cheap top-rated.”

That’s confusing and Google sees that as spammy.

Here’s what you should do:

Write like you’re explaining things to a neighbor. Use natural phrases like:

“We offer quick and affordable HVAC repair in Tyler, TX.”

Mistake #2: Copying content from other websites

If your page sounds exactly like what’s already online, Google’s AI skips it. That’s because it wants fresh and real content.

Here’s what you should do:

Use your own words. Talk about how you do things, what makes your service different, or real questions your customers ask.

Mistake #3: Ignoring your Google Business Profile

If your GBP isn’t complete, verified, or up to date, Google’s AI may not trust your business info at all.

Here’s what you should do:

Make sure you follow a standard GBP optimization checklist and your Google profile has your correct name, phone number, hours, and lots of real reviews and photos.

Mistake #4: Not showing where you’re located

If your website doesn’t clearly say what towns or cities you serve, you might be invisible in local AI results.

Here’s what you should do:

Add your location in plain text like:

Serving homeowners in El Dorado County, CA Or We fix roofs all across southern Illinois.

Mistake #5: Never updating your website

Old content tells Google and AI that your business might not be active even if you are.

Here’s what you should do:

Post an update now and then. Add a seasonal service. Change a headline. Even small updates help.

Mistake #6: Hiding your content from Google

Some websites block search engines without realizing it, especially if they were built using DIY tools.

Here’s what you should do:

Ask your website builder or SEO person to double-check:

• The page isn’t marked “noindex”
• You allow Google to show snippets (important for AI Overviews)

This barely takes about 5 minutes and makes a big difference.

Quick recap: Here are some mistakes you should avoid

Method #1: Search like a real customer would

You can use Google the same way your customers do.

Try searches around your product or service, like:

• Best electrician in [your town]
• Affordable plumber near [your zip code]
• How much does AC repair cost in [your city]
• [Your service] open now near me

Scroll down and look for AI-generated answers (they usually show at the top or near the top of the page).

Now, if your business is mentioned, bingo, you’re in the AI Overview. And if your website, blog post, or Google Business Profile information is used in the summary, that’s even better.

Method #2: Track your visibility with SEO tools

Here are some tools you can use to track your AI Overview visibility:

• Google Search Console (Free): Look for pages getting lots of views but few clicks on search console. This might mean people are seeing your info in an AI answer.
• Semrush & SE Ranking: These tools can show which keywords trigger AI Overviews and whether your site is being used as a source.
• Other professional tools: Platforms like Thruuu, SEOClarity, SEOMonitor, and Keyword.com also help track AI mentions and compare with competitors.

Ask your SEO person or marketing agency to help you check these or set up a basic report to track changes month-to-month.

Method #3: Check your website traffic

If you have access to tools like Google Analytics or even simple traffic reports from your website builder (like Wix or Squarespace), you might notice:

• More people visiting a specific blog post or page
• Spikes in traffic from new areas
• People staying longer and clicking more

That could mean AI tools are sending people to you.

Don’t have access?

No problem.

Ask your web person or marketer to send you a quick traffic report each month.

Got questions or need help getting featured in AI Overviews?

That’s exactly what we do.

At Your Hustler Inc., we help small businesses like yours show up in Google’s AI Overviews where customers are looking first.

From tightening up your website and writing content that answers real questions, to building trust signals that Google’s AI actually pays attention to, we make sure your business gets seen before anyone clicks.

Get in touch with us now!

Can I pay to be featured in Google AI Overviews?

Nope. You can’t buy your way in.

Google doesn’t offer paid placements in AI Overviews. It’s all about how helpful, trustworthy, and well-structured your content is.

Do I need to be a big brand or national business to show up?

Not at all.

In fact, many local service providers (like plumbers, bakers, roofers, and dentists) show up in AI Overviews simply because their content answers real questions well.

Is this the same as featured snippets?

Not exactly.

Featured snippets were one-box answers in traditional search.

AI Overviews are more advanced. They pull info from multiple sources and summarize it using AI. It’s like a full-on mini article above the search results.

What kind of content does Google AI look for?

Google AI looks for helpful, clear, trustworthy information. Think FAQs, service breakdowns, how-to guides, pricing explanations, and customer-focused blog posts. Bonus points for including real images, testimonials, or examples.

How do I know if my business is being mentioned in AI Overviews?

You can try three things:

• Search like your customer would and see if your business appears.
• Use SEO tools like Google Search Console, Semrush, or SE Ranking.
• Watch your traffic. Sudden spikes or longer time on page might indicate AI visibility.

What if I follow all the steps and still don’t show up?

That’s totally normal.

Even doing everything right doesn’t guarantee instant results. Think of it like planting seeds. Keep improving your content, stay consistent, and focus on helping your audience.

Over time, Google’s AI may start trusting and featuring you.

Can I hire someone to help with this?

Yes, you can work with SEO experts (like us at Your Hustler) who specialize in AI-focused visibility strategies.

1. Understand how ChatGPT sources its information

To rank on ChatGPT, you first need to understand how it gathers and retrieves information. You see, unlike Google which crawls and indexes web pages in real time, ChatGPT pulls from a mix of static and dynamic sources, depending on the version and context. Here’s how it sources information:

A. Pretrained data sources

Most ChatGPT responses, especially in the free version, are based on pretrained data. This includes massive datasets like:

• Common Crawl (web snapshots)
• Wikipedia
• Books, research papers, forums like Reddit and Stack Overflow
• Publicly available web pages that aren’t blocked by robots.txt

So, if your brand or website appears consistently in these data sources, you have a higher chance of being cited or mentioned.

Pro tip: Make sure your site is crawlable by Common Crawl and has evergreen content like glossaries, guides, FAQs. These are more likely to be included in pretraining sets.

B. Real-time retrieval via plugins and browsing

ChatGPT Plus users with GPT-4 can use Browse with Bing, which fetches live web results from high-authority sources. It can cite and link to your page in real time, similar to Google’s AI Overviews or Perplexity.

C. Retrieval-augmented generation (RAG)

Some advanced versions of ChatGPT, especially in enterprise or custom setups, don’t just rely on what the AI learned during training. Instead, they can look up specific trusted content in real time from connected sources like private databases, help centers, Notion docs, or cloud storage.

This setup is called Retrieval-Augmented Generation (RAG) and it blends what the model already knows with fresh and relevant information pulled from external documents.

Bottom line: Your goal should be to make your content part of the ecosystem ChatGPT can draw from.

Bonus: Here are platforms ChatGPT commonly learns from

2. Focus on high-authority mentions and citations

ChatGPT might not use backlinks the same way Google does, but citations, mentions, and brand context still matter. That’s because Large Language Models (LLMs) like GPT-4 determine trust and relevance from how often and where your brand is mentioned across the web.

Here’s what you should do:

A. Improve domain authority and citablity

LLMs are trained on datasets like Common Crawl, which favors high-authority websites. So, you’re more likely to be surfaced in ChatGPT’s responses if your brand is mentioned or cited on:

• DA60+ websites (e.g., Forbes, TechCrunch, HubSpot)
• Industry-relevant media outlets
• Popular communities (Reddit, Quora, Hacker News)

For instance, our client Juan’s Steam and Sauna Experts got featured in reports on AP News, CBS, and more. And this is one of the many factors that help them consistently appear on ChatGPT when users ask about the best sauna installation service in Florida.

3. Optimize for entity recognition (brand, people, products)

To rank in ChatGPT search, it’s not enough to have good content. You need to make sure that ChatGPT understands who you are, what you offer, and how you’re connected to your niche. This comes down to one core principle: Entity optimization.

4. Format for LLM readability

Even if your content is brilliant, if it’s not machine-readable, it won’t be used. After all, language models like ChatGPT don’t just look at what you say, they also consider how it’s structured.

So, format your content for maximum clarity and extractability, and you’ll make it easy for AI to pull you into answers, summaries, and citations.

Here’s what you should do:

5. Get indexed in Common Crawl (and others too)

If your website isn’t included in the datasets large language models like ChatGPT were trained on, you’re practically invisible to them. 

One of the most critical of these datasets is Common Crawl, a publicly available web archive that feeds data into AI models used by OpenAI, Anthropic, Meta, and others.

6. Create evergreen and cite-worthy content

Ranking on ChatGPT isn’t just about keywords or backlinks, it’s about being worthy of citation by an AI model trained to surface useful, high-quality information. 

And the best way to do that? 

Build content that never goes out of style.

7. Build a custom GPT or embed in RAG systems (optional)

While optimizing for citations in ChatGPT is crucial, one of the most powerful (and underused) strategies is to bypass traditional discovery entirely. And you can do so by creating or embedding your own content into the very systems users are querying.

Here’s how it works:

8. Monitor AI visibility and feedback loops

Ranking on ChatGPT or being cited in other AI assistants isn’t a one-and-done effort. Instead, it’s an ongoing game of visibility, feedback, and refinement. 

Once your brand is optimized for AI search, it’s time to track how and where you’re showing up and adapt based on what you find.

Here’s how you can do so:

Does ChatGPT pull real-time web data?

By default, ChatGPT (GPT-4) does not access the real-time web, unless using the “Browse with Bing” feature available to Plus users or a Custom GPT with plugins or APIs. 

However, it draws from a vast pool of pre-trained data, including websites indexed in Common Crawl, Wikipedia, GitHub, and public forums.

How often is the ChatGPT model updated?

OpenAI updates its core models periodically. 

For instance, GPT-4 was released in March 2023, and new training cycles may roll out semi-annually or annually. 

However, browsing and plugin-based models can access live data continuously.

Can small businesses rank on ChatGPT?

Absolutely!

In fact, local and niche businesses often stand out when their content is structured, clear, and well-represented across directories (Google Business Profile, Yelp), review sites, and forums like Reddit.

How do I know if my brand is being cited?

Ask ChatGPT using prompts like:

• “What do you know about [Your Brand]?”
• “Who are the top [industry] experts in [city]?”
• “Which tools help with [specific task]?”

Also, try tools like:

• Perplexity.ai (check citations)
• Google’s SGE (Search Generative Experience) snapshots
• Brand monitoring tools (Mention, Brand24, etc.)

Is ChatGPT replacing SEO?

ChatGPT is not replacing SEO, it is evolving it. 

Traditional SEO focused on SERP rankings; AI search focuses on entity understanding, brand trust, and semantic authority.

In today’s landscape, SEO = Search Everywhere Optimization. And ranking on ChatGPT is part of that larger visibility puzzle and critical for future-proofing your brand.

1. Start with what problems your customers are trying to solve (not just what you sell)

When people search online, they’re usually not typing in your product name. They’re asking for help.

That’s why it’s better to focus on the problems your customers are having and not just the services you offer.

So, instead of using the keyword “teeth whitening service,” think about what someone might actually ask.

For instance:

“How can I whiten my teeth quickly before my wedding?”

That’s the kind of question people ask and the kind of thing tools like ChatGPT and Google’s AI love to answer.

To find these types of problem-based questions, try this:

• Pay attention to what customers ask you on calls, emails, or in person
• Start typing something into Google and see what it suggests
• Check out Reddit, Facebook groups, or Quora and see what people are asking
• Look at your competitors’ FAQs and customer reviews for inspiration

This will help you speak your customer’s language, not marketing lingo, and show up in the places they’re actually looking for help.

2. Pay attention to how people actually ask questions

These days, people don’t just type a few words into Google. They talk to their phones, smart speakers, or even tools like ChatGPT.

This means their questions sound more like real conversations.

Think about it:
Instead of typing “HVAC repair,” someone might ask, “Who can fix my AC fast in Dallas?”

That’s exactly what today’s search tools are built to understand.

So when you’re creating content (like website pages or blog posts), try to include full, natural questions.

Here are a few things that make great blog titles, section headers, and FAQs on your website:

• Why is my furnace making a weird noise?
• Is there a same-day plumber near me?
• How much does teeth whitening cost in Brooklyn?

Need ideas for what people are asking? Try:

• Typing your service into Google and seeing what it suggests
• Clicking on “People Also Ask” in Google results
• Using free tools like AnswerThePublic or AlsoAsked
• Asking ChatGPT: “What are 20 questions someone might ask before hiring a [your service] in [your city]?”

Your goal is simple: Show up when people ask real questions, in their own words.

3. Let AI help you come up with more keyword ideas (and organize them)

Once you have a few good keyword ideas, you don’t have to figure everything out on your own. Let AI give you a hand.

You can use tools like ChatGPT to help you:

• Come up with more keywords people might use
• Group those keywords based on where someone is in the buying process

Here’s how that works:

Let’s say you run a plumbing business in Austin. You could ask ChatGPT: Give me a list of keyword ideas for a local plumbing business in Austin, some for people just researching, some for people comparing options, and some for people ready to book.

It’ll give you organized keyword ideas like:

• Just researching: Why is my water pressure low?
• Comparing options: Best affordable plumbers in Austin
• Ready to book: Same-day plumber near me open now

You can use these ideas to plan:

• Blog posts
• Service pages
• FAQs
• Google Business Profile optimization and update

This saves you time and helps you show up for real questions people are asking.

4. Use super specific keywords, especially for your local area

If you want your business to show up when people are searching on Google, Siri, or ChatGPT, details matter.

So, instead of using general words, try to be as specific as possible.

These extra-detailed keywords are called long-tail keywords and they’re your secret weapon, more so if you’re running a local business.

For example, instead of just saying:

• Vegan bakery

Try:

• Best vegan bakery open on Sunday in downtown Tulsa

Or instead of:

• Dog groomer

Try:

• Emergency dog groomer near East Austin with good reviews

Notice how these include helpful details like location, timing, and urgency?

That’s exactly the kind of stuff people type or say when they need something right now. And AI tools are built to pick up on those signals.

You can also try adding words like:

• Near me
• In [your neighborhood or city]
• Open now, emergency, same-day
• Top-rated, affordable, or trusted

These help you show up for the people who are ready to take action.

5. Check how popular and relevant your keywords are

It’s good to know how many people are searching for a keyword, but that’s not the only thing that matters anymore. AI cares more about whether your content really answers what people want.

Here’s what you can do:

• Use free tools like Google Keyword Planner or Ubersuggest to see how often people search for certain words.
• If you want more detail, tools like Semrush or Ahrefs can show how hard it is to rank for those words and spot trends.
• Ask ChatGPT something like: Which keyword would AI prefer: [Keyword A] or [Keyword B], and why?

This helps you pick keywords that make the most sense, not just the most popular ones.

6. See what keywords are already getting you noticed by AI

Want to know if Google AI, ChatGPT, or others are already talking about your business?

Here’s a simple way to check:

• Ask ChatGPT questions like:

Who’s the best [your service] in [your city]?

What do customers say about [your business]?

• Try typing your keywords into sites like Perplexity.ai and see if your business or your competitors show up.
• Search your business name on Google, Gemini, or Claude to see what they say about you.

Doing this helps you understand how AI sees your business. Then, you can create content that matches or improves that picture.

You might also want to read: How To Get Into Google AI Overviews?

1. SEMrush: Great for growing small businesses

SEMrush is a powerful tool used by many marketers. If you want to invest a little to get a lot, this is a top choice. It helps you:

• See how hard it is to rank for certain keywords
• Check what keywords your competitors are using
• Track your website’s rankings in different places
• Find ways to improve your site and content

If you want one tool that does it all and grows with your business, SEMrush is a solid pick.

2. Ahrefs: A favorite for detailed SEO work

Ahrefs is popular for good reason. It offers:

• A big database of backlinks to help you build links
• Keyword research with search volume and difficulty info
• Tools to see what keywords your competitors rank for that you don’t
• Insights on how websites get their traffic

Pro tip: Use Ahrefs to find question-based keywords, perfect for FAQ pages and blog posts.

3. Google Keyword Planner: Free and reliable

This tool comes free with a Google Ads account and is a classic choice for beginners. It lets you:

• See estimated search volume for keywords
• Target specific locations
• Explore different keyword matches

Pro tip: Don’t just look at search numbers, use AI tools like ChatGPT alongside Google Keyword Planner to understand what people really want.

4. Moz Keyword Explorer: Easy for beginners

Moz is great if you’re new to SEO. It gives you:

• Scores that show how hard keywords are to rank for
• Estimates of how many people click on search results
• Info on who’s ranking and what content works best

It’s perfect for creating content that AI and real people both like.

5. Ubersuggest and Mangools: Budget-friendly all-in-one tools

If you want a simple and affordable toolset, these are excellent. They offer:

• Difficulty scores for keywords
• Info on who ranks for what
• Local keyword filters for your neighborhood or city

Mangools’ KWFinder is especially easy to use and great for finding local keywords and long-tail phrases.

6. AlsoAsked and AnswerThePublic: See what questions people ask

These tools gather real questions people type into search engines.

• AlsoAsked groups related questions, helping you organize your content better
• AnswerThePublic shows visual maps of questions sorted by who, what, why, and how

Use these insights to create content that AI search results love to show.

7. ChatGPT and Gemini: To brainstorm questions

Want to know what questions your customers might ask?

Use AI!

You can try asking: What are 20 nAlsoAskedatural language questions someone might ask before hiring a [your business type] in [your city]?

This gives you lots of ideas for blog posts, FAQs, or videos. It’s like having a focus group ready anytime you want.

How is AI keyword research different from regular SEO?

Old-school SEO was all about matching exact words and getting high rankings. Now, AI SEO focuses on natural, clear, and helpful content that AI can easily understand and use.

What’s the best free tool for finding keywords for small businesses?

You can try these:

• ChatGPT or Gemini for fresh ideas
• Google Keyword Planner to see how many people search certain words
• AlsoAsked to find real questions people are asking
• Google Search Console to check what’s already bringing visitors to your site

Should I still care about keyword difficulty?

Yes, but in a smarter way.

Go for easy-to-rank specific phrases that real people actually use and not just popular broad terms.

How can I tell if AI tools are using my content?

Ask AI questions like:

Who are the best [your service] providers in [your city]?

Check tools like ChatGPT, Perplexity, or Claude to see if your business shows up.

Also, you can use AI search visibility tools to track mentions.

Is ChatGPT replacing Google for keyword research?

Not at all!

ChatGPT is a helpful sidekick to Google. It helps you find natural ways people ask questions and keeps you on top of what’s trending.

Why is GBP optimization so important right now?

Today, more people are using the new AI-powered Google and similar tools like ChatGPT, Siri, or Alexa to find local businesses than ever before.;

And they don’t always visit your website. Instead, they ask a question, and these AI tools give them quick answers, which is also why businesses are now doing AI search optimization.

But here’s the thing: These tools only trust businesses with up-to-date, complete, and verified Google Business Profiles.

So if your profile isn’t fully set up and kept fresh, Google might just skip over your business and show your competitor instead.

Here’s how different AI tools are already using information from your Google profile:

Who should use this checklist?

If you run a small business and want more people in your area to find you, this checklist is for you.

Here’s who it can really help:

• Local business owners who want to show up on Google without paying for ads
• Service-based businesses (like plumbers, roofers, or electricians) who work in specific towns or areas
• Anyone who wants more calls, more foot traffic, or more bookings without doing fancy online marketing

Basically, if you want your business to be found more easily on Google and smart tools like Siri or ChatGPT, this checklist will help you do so.;

Step 1: Claim and verify your Google Business Profile

Before anything else, you need to make sure you own your Google Business Profile by claiming and verifying it.

Without this step, Google and AI tools like Siri or ChatGPT won’t trust your listing. In fact, they might not show you at all.

Here’s why this step matters:

• Unverified listings are often ignored by Google and voice assistants.
• Verified businesses are seen as real and trustworthy, so they get more visibility.
• AI tools use verified listings when giving answers for queries like, “Hey Google, who’s the best roofer near me?”

Now, to verify your profile, you can:

1. Go to Google Business Profile and search for your business.
2. Claim it if it’s already listed. If not listed, create a new one.
3. Choose one of these verification methods:
• Phone or text (quick and easy)
• Email (works if your email matches your website domain)
• Google Search Console (for websites already verified with Google)
• Video verification (used in some cases, like high-risk industries)

Pro tip: Use a Google account that’s linked to your business website or domain as it makes the process smoother and faster.

Step 2: Pick the right business categories

Your business category is what tells Google and AI tools what kind of business you are. And it helps your profile show up when people search for services like yours.

So, if you choose the wrong category, or don’t pick one at all, you might miss out on customers who are already searching for what you offer.

Here’s why this step matters:

• Google and AI tools like Siri or ChatGPT use your category to match you with the right searches.
• If your category is off, you may not show up even if someone nearby is looking for your service.

Here’s what you should do:;

1. Pick the most accurate and specific main category. For instance: “Family Law Attorney” is better than just “Lawyer” “Tire Shop” is better than just “Auto Repair”
2. Add any relevant secondary categories that fit your services.
3. Check what your top competitors are using:
• You can use tools like:
• PlePer’s Category Tool
• BrightLocal or Surfer Local
• Or just search on Google. You can:
• Type your service (like “plumber near me”)
• Click on top listings
• See what categories these businesses have listed

Pro tip: Your main category also affects which extra features your profile can use, like appointment booking, menus, or service lists. So choose wisely.;

Step 3: Fill out every part of your profile

If your business profile is only half-filled, it’s like handing someone a menu with missing pages. Both Google and customers won’t like it, and AI tools may skip over you completely.

You see, Google and tools like Siri, Alexa, and ChatGPT want complete and accurate information before they can trust your business. Meaning the more details you give, the better your chances of showing up in search results.

Here’s what you need to fill in:;

• Business name, address, and phone number (NAP)

Make sure these match everywhere online including on your website, Facebook, Yelp, etc.

• Website link

Add your website URL. If you want to track clicks from Google, your marketer can add special tracking links (called UTM tags), but that’s optional.

• Business description

Write a short paragraph (under 750 characters).

Talk about what you do, who you help, and include a few important keywords (like your service and city). For instance, you can say “We’re a family-run plumbing company serving the Smithville area with fast, affordable service.”

• Service areas;

If you go to your customers (like landscapers, plumbers, or mobile groomers), list the towns or areas you cover.

• Business hours

Don’t forget holidays or special hours. Keeping this updated helps avoid missed customers.

• Attributes

Add extras that apply to your business like:

• Wheelchair Accessible
• Women-owned
• Veteran-owned
• LGBTQ+ Friendly

Step 4: Use the right keywords in the right places

You don’t have to be an SEO expert here. Just use the right keywords in your Google Business Profile using my simple keyword research tips and it will help customers find you faster.

For instance, “emergency electrician in Springfield” or “affordable dog groomer near me,” are the kind of keywords people type or say when looking for a business like yours

Why does this matter?

Google and tools like Siri, Alexa, and ChatGPT scan your profile for clues. So, if your profile includes the right keywords, you’re more likely to show up when someone searches for what you offer.

Here are some places you can add keywords naturally:

• Business description

Mention what you do and where you’re located. For instance,“ We offer 24/7 emergency plumbing services in Jefferson County.”

• Services or products section

Add short descriptions with useful words. For instance, “Water heater repair. Fast and reliable service for homes in North Ridge.”

• Business name (if it makes sense and Google allows it)

You can include a keyword if it’s part of your branding. For instance, “Sunrise Bakery – Downtown Cleveland”

• Q&A section

Add real questions people ask you and include helpful answers with keywords. For instance, “Do you offer emergency towing in the Clarksville area?”

• Google posts

When you’re sharing updates, events, or promotions, include useful words. For instance, “Now offering fall HVAC tune-ups in the Pine Hill area!”

Pro tip: Keep it natural and simple. You’re not writing an ad, you’re helping people (and search engines) understand what you do. If it sounds too salesy, tone it down.

Step 5: Actively manage reviews and Q&A

Reviews aren’t just for future customers. Google and AI tools read them too.;

So, if your reviews are helpful and you’re replying to them, it shows you’re running an active business that people trust.

Here’s why this step matters:

Good reviews help build trust. And when you reply to them or answer common questions, it tells Google and AI tools like ChatGPT that your business is reliable and worth showing in search results.

Here’s what you should do:;

• Ask for reviews after each job or sale. You can send a quick text, email, or even hand out a small card with a link.;
• Ask customers to mention what you did and where. For instance, they can say something like “Thanks for the fast AC repair in Lubbock!”
• Reply to every review, even if it’s a bad one. Stay calm, be kind, and thank them for the feedback.
• Add common questions and answers to your profile. Like: “Do you offer emergency service on weekends?” → “Yes, we’re available 24/7 in the Branson area.”

Pro Tip: Reviews that include specific services and your location are super helpful. They make it easier for people and AI tools to match you to local searches.

Step 6: Add photos and videos to show you’re the real deal

Want your business to stand out and look trustworthy?;

Start with real photos and videos.;

These not only help customers feel more confident but they also help Google and AI tools see that you’re a real local business.

Why does this matter?;

Businesses with photos get more clicks and calls. In fact, Google says listings with pictures get 42% more requests for directions and 35% more website visits.

Plus, photos help AI tools connect your location, team, and services to what people are searching for.

Here’s what you should upload:;

• Your logo and cover photo

These are the basics. Make sure they’re clear and current.;

• Outside and inside your business

These help people know what to expect when they visit.

• You and your team in action

It could be fixing pipes, cutting hair, delivering food, whatever you do.

• Short video testimonials from happy customers

Here, even a 20-second clip builds trust fast.;

• Before and after photos

Perfect for service professionals, contractors, stylists, or anyone who transforms something.;

Pro tip: If you can, use photos taken at your location and with your phone’s location settings on. That’s because AI tools can use that information to double-check your business location.

Step 7: Make it easy for people to call, book, or contact you

Turn on features like bookings, messaging, and call buttons on your Google Business Profile. This will help people reach out to you right away.

Plus, when AI tools show your business, they will also display your contact details and bring in prospective customers directly.

Here’s why this step matters:

A lot of people don’t even visit websites. They just call, message, or book straight from Google.

The same goes for AI tools like ChatGPT and assistants like Siri. They prefer businesses that let users take quick action.

Here’s what you should turn on:

• Booking links

Connect tools like Calendly, Square, or Reserve with Google.

• Messaging

Turn this on in your GBP dashboard, it’s like texting with your customer.

• Call tracking

Enable Call History to see how many calls are coming from your listing.

• Action buttons

Add buttons like “Book Now,” “Request a Quote,” or “Get Directions” to make things easy.

Pro tip: Download the Google Business Profile app on your phone as it helps you reply fast. Quick replies help you rank better too.

Step 8: Post weekly updates to show you’re open and active

Think of your Google Business Profile like your shop window.

When it looks fresh and updated, people (and search engines) know you’re open for business and worth checking out.

Why does this matter?

Google, and even AI tools like ChatGPT, like to feature businesses that stay active. So, if your listing looks outdated, they might skip over you.

Here’s what you should post weekly (or more frequently if you can):

• Updates on services or hours (like “Now offering weekend appointments!”)
• Seasonal deals or promos (like “Fall special: 10% off all HVAC tune-ups”)
• Helpful tips or FAQs (like “Here’s how to know if your roof needs a repair”)
• Links to your blog or website (Especially if the content is timely and helpful)

Pro tip: Use simple language, include a photo, and add a call-to-action like “Call Now” or “Book Today.”

Step 9: Stay consistent and track your performance

Your Google Business Profile is like a storefront sign and it needs to stay accurate and fresh. If any information is wrong or outdated, customers (and Google) lose trust.

Also, if you don’t track what’s working and what’s not, you won’t know what to improve.

This matters a lot because:

• Inconsistent info = lost trust

• Tracking = better decisions

• Staying active = more visibility in AI tools

Here’s everything you should do:

• Make sure your name, address, and phone number or NAP match everywhere online
• Update your business hours, especially for holidays or special events
• Track what people do on your listing. You can check:
• How many calls you’re getting
• How many people are clicking “Directions” or “Website” (You can see this in your Google Business Profile dashboard)

Quick recap: Google Business Profile areas you should keep updated

Is it really that important to optimize my Google Business Profile for AI?

Yes, absolutely.

Your Google Business Profile (GBP) is one of the main sources AI tools use to find and recommend businesses.

If your profile is not verified, incomplete, or inactive, there’s a good chance your business won’t show up when people ask AI tools like Google or ChatGPT, for local recommendations.

How often should I update my profile?

Once a week is a good rule of thumb.

Post an update, add a new photo, reply to a review. Even small updates help.

This shows Google (and AI tools) that your business is active, trustworthy, and worth showing in search results.

Can tools like ChatGPT or Google AI really mention my business?

Yes, they can!

AI tools often use Google Business data to answer questions like:

“Who’s the best plumber near me?” or “ What restaurant is open now in [city]?”

They may not directly link to your listing, but they pull your info like hours, reviews, and services if your profile is well-optimized.

What’s the big deal with reviews?

Reviews matter a lot for both people and AI.

AI systems read your customer reviews to understand how good you are, what you offer, and if people trust you.

So, the more helpful, detailed, and positive reviews you have, the more likely you are to show up in search results.

Do I need to add tracking links (UTMs) to my website URL?

Yes, if you want to know what’s working.

By adding UTM tracking codes to your website link in GBP, you can see how many people are clicking, calling, or booking from your profile.

Can I tell if AI tools are mentioning my business?

Not directly yet.

But you can do a few things to check:

• Ask AI tools like ChatGPT or Perplexity: “Who’s the top [service] in [your town]?”
• Use Google Alerts or BrandMentions to watch for your business name online
• Track clicks and traffic using Google Analytics or Search Console
• Check if you’re showing up in Google’s AI-generated overview boxes

You’re now optimizing for Google-powered AI search

Let’s say someone searches “How much does a sauna cost?”

Now, old Google would show 10 websites and hope you’d click one.

New Google (and its AI tools) will often show a full answer at the top with no need to click anything.

These are called AI Overviews or AI Mode answers (they’re both different but placed side-by-side below Google search bar). And according to a study by SEMrush, these answers have reduced Google clicks by up to 65%. 

That’s a big deal.

This means:

• Getting cited in that answer will bring more visibility for your brand, much more than being on Page 1 of Google. 
• If your name isn’t showing up in those summaries, you might be invisible.

So, how should you optimize for this?

If you want your business to be mentioned inside those answers:

• Write content that clearly answers common questions in your industry.
• Use simple language, bullet points, and short summaries.
• Mention your business name, location, and area of expertise clearly.

We’ve seen this firsthand.

We helped a Utah-based business valuation firm, Arrowfish Consulting, create detailed guides on topics like “how to value a business for sale.” And these pages now show up in Google’s AI Overviews. 

Now, potential clients searching up these queries often find them directly inside AI answers.

You’re also optimizing for other important AI tools

Today, your potential customers are using many AI tools, not just Google. And each of these tools have their own way of picking content.

Here are the most common AI tools your business should care about apart from Google:

So now, you’re not just optimizing for one platform, you’re doing so for a network of AI tools.

And to optimize for these tools, make sure your content is easy to understand, structured well, and can be picked up by any of these tools. This includes:

• Writing clean content with subheadings and bullet points.
• Making sure your business is listed on review sites and directories.
• Including your brand name in blog posts and web pages.

You’re optimizing for conversations, not just keywords

AI search works more like a back-and-forth conversation than a one-time search.

For instance, someone might ask an AI tool: “What’s the best dog ?”

And then follow up with questions like:

“Where can I buy one near me?”

“Do you have any maintenance tips?”

So, you should write content that answers multiple follow-up questions in a row. Also, create FAQ pages, checklists, or step-by-step guides that help people throughout their entire journey.

Bonus tip: Use tools like ChatGPT yourself to test what kinds of questions people might ask around your product or service. And then answer those questions clearly on your site.

You want to build trust so that AI can recognize you

When AI tools pick content to show users, they look for trust signals through content that seems reliable and consistent. And then when people read a response in an AI Overview or from ChatGPT, they assume AI knows the best. 

This offers one-of-a-kind opportunity for your business to build trust, get cited by AI, and come across as reliable and trustworthy to your potential customers. 

And to that end, you should:

• Add a bio to your blog posts with your name, photo, and experience.
• Get reviews on platforms like Google Business Profile, Yelp, or Trustpilot.
• Be mentioned on other websites (like blogs, local news, or forums).

For instance, we helped Steam and Sauna Experts build trust by adding customer reviews, before-and-after photos, and expert tips to their website. Today, they show up in ChatGPT and Perplexity results, at times ahead of bigger national brands.

You want to offer something AI can’t generate

AI can write basic content easily. So if your website says the same thing as everyone else, you’ll just blend in.

Here’s are some AI SEO best practices that you want to follow instead:

• Share personal experience, stories, or behind-the-scenes information.
• Include real data or comparisons from your work.
• Offer insights that AI can’t guess like “Here’s what most people forget when installing a home sauna.”

Bottom line: Give AI a reason to cite you by making your content unique and helpful.

In short: AI SEO is no longer about stuffing your page with keywords or chasing Google rankings.

Instead, it’s about:

• Answering questions better than anyone else
• Showing that you’re real and trustworthy
• Making content easy for both people and AI to understand

And if you do that right, your business will start showing up in AI-powered search results and your customers will start finding you.

Level 1: Make sure AI can find and understand your content

Before you show up in AI tools and search engines like ChatGPT or Google’s AI Overviews, your website needs to be readable by machines.

Think of it like this: If AI can’t see your content properly, it can’t show it, even if your content is amazing.

So you need to start by getting the basics right. Here’s how: 

• Make your website fast and mobile-friendly as slow-loading, clunky pages often get skipped.
• Use a clean structure, including headlines (like H1s and H2s), bullet points, and short paragraphs to help AI know what’s important.
• Answer common questions clearly with one clear idea per paragraph. Avoid walls of text.
• Add “schema markup.” This is extra code that tells AI if your page is a how-to, FAQ, product review, or something else, and it helps a lot.
• Break things into chunks as smaller sections are easier for AI to quote or summarize.

AI tools often pull content from well-structured pages with clear formatting. So if your website is a mess under the hood, you’re likely to be ignored no matter how good your message is.

Level 2: Build trust signals so that AI can trust you

Once AI tools and engines like ChatGPT or Google can read your content, the next question they ask is: “Can I trust this source enough to show it to others?”

That’s where credibility comes in.

Now, to build trust with AI (and your potential customers), here’s what you should do:

• Show who’s behind the content: Add a real author name, photo, short bio, and why they know the topic. No more “written by admin.”
• Be mentioned elsewhere online: Try to get featured on trusted websites like Forbes or Business Insider, news articles, directories like Yelp and Angi, and community forums like Reddit or Quora.
• Keep your brand information consistent: Your business name, location, services, and founder details should match across your website, Google Business Profile, LinkedIn, etc.
• Be known for something: Over time, aim to be “the go-to brand” in your niche, like “Dr. Axe for gut health” or “Notion for productivity.”

AI tools love consistency. And when many sources online point to your business as trustworthy, it is more likely to get picked as the answer.

Level 3: Offer something unique and valuable

Okay, now AI can read your content and it trusts your brand.

But here’s the final test: Are you offering something fresh, useful, and original, or just saying what everyone else says?

You see, if your content sounds like 100 other websites, AI won’t choose you.

Meaning you need to stand out. And here’s how you can do so: 

• Share your real-world experience: Talk about what you’ve learned working with customers. Share tips, mistakes, or behind-the-scenes insights.
• Use your own data or process: Have stats from your work? A unique way of doing things? Share it. AI loves specifics.
• Tell stories: Explain how you solved a problem for a client or how your product made a difference. Real stories beat generic fluff.
• Mix up your content: Add helpful images, videos, charts, or tools. These make your content richer and harder to copy.
• Sound like you: Have a clear voice or tone, it can be casual, fun, bold, or quirky. Try to be memorable even without your name attached.

AI wants to give users the “best” answer, not just the average one. So if you’re adding something fresh and helpful, you give AI a reason to choose you over the rest.

Real example: Why Steam and Sauna Experts get noticed by AI

Steam and Sauna Experts are a Florida based e-commerce store that sells sauna equipment. We helped them move from basic SEO to make sure AI tools like ChatGPT also pick up their content.

Now, their blogs and products are showing up in AI answers because their website shares helpful, original information that people (and AI tools) find valuable.

1. Structure your content such that AI can understand it easily

AI tools and search engines like ChatGPT and Google’s AI Overviews don’t read your whole website like a human would.

Instead, they scan your page and pull out small but clear chunks like a short paragraph, a list, or a definition to use in their answers.

That means your job is to make it easy for them to do that. Here’s how:

• Use clear subheadings (like H2 and H3) that match what people are searching for.
• Keep paragraphs short, 2 to 4 lines maximum. Provide one idea per paragraph.
• Use bullet points or numbered lists whenever you can. AI loves these.
• Highlight key facts with simple “Did you know?” or “Here’s the takeaway” boxes.
• Avoid fluff or long-winded writing. Be clear and to the point.

Here’s a comparison:

Not AI-friendly:
“AI tools are changing how people search, and you can improve your visibility using better content formatting, authority signals, schema markup, and proper linking…”

AI-friendly version:
How to Boost AI Search Visibility

• Add FAQ or How-To schema to your site
• Use strong internal links between related pages
• Keep your HTML clean and use proper headers (H1, H2, etc.)
• Write in-depth content that builds topic authority

See the difference?
The second one is easy to quote. That’s exactly what AI engines look for.

2. Focus on what people are really asking

Back in the day, Google mainly looked at keywords. Meaning if someone typed “best pizza oven,” pages with those exact words ranked higher.

But AI tools like ChatGPT don’t work that way. That’s because they try to understand the meaning behind a search, not just the words. 

So even if someone phrases it differently, AI knows what they’re really asking.

Here’s what you should do:

• Use your keywords but write like a human, not like a robot.
• Think in questions, not just phrases. Use headers like:
  • “What’s the best sauna for small spaces?”
  • “Is it safe to use a sauna before bed?”
• Cover related topics too. For instance, if you’re talking about saunas, also touch on sleep quality, stress relief, or muscle recovery.
• Answer the follow-up question as AI tools work like a conversation. Include “What’s next?” type answers in your content.

For instance: 

We wrote a blog for Steam and Sauna Experts about using saunas at night. And instead of stuffing in keywords like “sauna before bed,” we focused on answering real questions like whether it’s safe, if it helps with sleep, best time to use, etc.

The result? 

Their blog got picked up in Google’s AI Overviews and even cited by ChatGPT.

That’s the power of answering real questions. 

3. Add Schema to help AI understand your content

AI search tools like ChatGPT or Google’s AI Overviews don’t just read your content like humans do, they also scan the behind-the-scenes structure to figure out what your content is about.

That’s where schema (or structured data to put it simply) comes in. 

Think of schema like little name tags or labels you stick on different parts of your content to help AI say:

• “Oh! This is a blog post.”
• “Here’s a question and its answer.”
• “This section shows steps like a tutorial!”
• “These are reviews from real customers.”

The most useful schema types you should use include:

• Article or BlogPosting → tells AI it’s a legit piece of content
• FAQPage or QAPage → helps AI spot question-answer blocks
• HowTo → great for step-by-step instructions
• Organization / Person → lets AI know who’s behind the content
• Review → makes customer feedback stand out
• Speakable → perfect for voice assistants like Siri or Alexa

Pro tip: Don’t save FAQs for the bottom. Add question-answer blocks throughout your article.

That way, each answer can stand on its own and be directly quoted by AI.

Simple tweaks like these help your content show up in AI summaries more often without writing anything extra.

4. Optimize your content for AI to read and use

When AI tools like ChatGPT scan your website, they don’t read like a human. They look at the code behind your content, like the structure, layout, and wording, and decide what’s useful.

So, to make your content AI-friendly, here’s what you should do:

• Use clear links: Instead of saying “click here,” write something like “learn more about zero-click search.”
• Avoid vague directions: Skip phrases like “as we said earlier” or “scroll down for more.” AI doesn’t follow your page like a person does.
• Get to the point fast: Don’t start with long introductions. Say what matters right away.
• Add real examples: AI loves real-life use cases and statements that start with “For example…” or “Here’s how it works.”

Remember: You’re not just writing for humans anymore. You’re writing for tools that look for clarity, not cleverness.

The cleaner and simpler your content is, the more likely AI will pick it up and show it to users.

5. Add helpful visuals and tools that AI can see

AI search engines don’t just look at words anymore. They also scan images, videos, charts, and tools on your website, especially if they’re labeled clearly.

Here’s how you can take advantage of that:

• Use custom visuals like charts, graphics, or infographics that explain your topic.
• Always add captions and alt text so AI knows what your visuals are about.
• Include videos and write short summaries or transcripts below them.
• Offer free tools like checklists, calculators, or templates your visitors can actually use.

Pro tip: Some AI tools like Google’s AI Overviews and Perplexity have started pulling visuals into answers. That means not just your words but your images or videos can also be featured.

In short, don’t stop at text. Add useful visuals and tools that make your content stand out and help AI notice you.

6. Link internally and provide context

AI tools don’t just follow links, they read them to understand what the linked page is about. So instead of just linking randomly, add a bit of context.

Here’s what not to do:
Learn more [here].

Here’s what works better:
Want to get your business featured in Google search results? Read our Google Business Profile Optimization Checklist.

The goal is to make your link text clear so that both humans and AI understand why the link is there and what to expect on the other side.

This small tweak helps your pages work together and boosts your chances of being noticed (and cited) by AI tools like ChatGPT and Google’s AI Overviews.

On-page AI search optimization checklist

1. Be seen across the web

AI tools don’t just learn from your website, they learn from the entire internet.

So, if you want AI to recognize and trust your business, you need to show up in more places online.

Here’s what I suggest you do:

• Create a LinkedIn profile and post helpful content in your area of expertise.
• Answer questions on Reddit or Quora where your customers hang out.
• Publish helpful blog posts on Medium, Substack, or even industry-specific sites.
• Start a YouTube channel. AI even reads video transcripts. 

You want your name or business to pop up in more than one place. That tells AI you’re legit.

2. Show that you know your stuff with E-E-A-T

AI tools don’t just want any answer, they want answers from people who actually know what they’re talking about.

This is where Experience, Expertise, Authority, and Trust, or E-E-A-T, comes in.

Here’s how you can build that:

• Add your name and short bio to blog posts (show you’re a real person).
• Mention your experience or credentials clearly.
• Share real-life stories or case studies from your business.
• Highlight awards, certifications, or badges on your site.

In short: Be a real expert, back it up with real proof, and AI will notice you.

3. Get mentioned on other websites

Imagine this: You own a bakery, and someone writes an article saying,

“The best sourdough in town is from Bella’s Bakery.”

Now, ideally you’d want them to give your website a link on their article. But even if they don’t link to your website, that little shoutout still matters.

Why?

Because AI tools like ChatGPT and Google AI Overviews scan the entire internet. And when they see your business mentioned in multiple places, they start recognizing you as a trusted brand.

Here’s how you can make this happen:

• Writing guest articles for popular blogs in your industry.
• Joining podcasts or webinars.
• Sharing expert tips with journalists via tools like HARO or Qwoted.
• Collaborating with influencers or thought leaders in your niche.

When people talk about you online, it helps you show up in AI-generated answers.

4. Build links that make sense to AI

Getting other websites to mention or link to you helps.

But now, it’s not just about getting a link, it’s about where and how you’re mentioned.

Here’s what you can do:

• Get featured on websites that explain why you’re being mentioned. For instance, a blog saying “We used XYZ Plumbing and they saved us $500” is better than just a name drop.
• Aim for websites that are trusted and stable. For instance, educational, government, or industry-specific sites are great because AI engines prefer them.
• Pick quality over quantity. That’s because one mention on a respected site in your industry is worth way more than hundred shoutouts on low-quality blogs.
• Share real numbers and tools. For instance, a case study with stats or a calculator you created is more likely to be picked up and understood by AI.

5. Share content where AI can see it

AI tools don’t just pull answers from websites, they also scan popular platforms where people share helpful content.

So, to boost your visibility, try showing up in places like:

• LinkedIn articles: Write helpful posts about your industry. These show up in ChatGPT, Google, and Bing results.
• Reddit and Quora: Answer real questions your customers are asking. AI trusts these platforms for real-world insights.
• YouTube: Upload videos explaining your services or answering FAQs. Include good descriptions and transcripts so AI can “read” them.
• GitHub: If you’re in tech or software, sharing code or tools here builds trust.

The key?

Be helpful and clear.

That’s because when AI sees you showing up in all the right places, it’s more likely to quote or recommend your business.

6. Use content formats that AI loves to quote

Want AI tools like ChatGPT to feature your content?

Then create the kind of stuff they like to pull from. 

Here’s what works best:

• Simple explanations: Like “What is a cold plunge?” or “Why do saunas help with stress?”
• Data-backed content: Share results from a customer survey or your own stats.
• Step-by-step guides: Show people exactly how to do something, like “How to install a home sauna.”
• Lists: Examples, tips, tools, or templates work great.
• Real case studies: Tell success stories from your customers or projects.

The more clear and useful your content is, the more likely AI is to grab it and show it in answers, giving your business free exposure

Off-page AI search optimization checklist

1. Use AI visibility tools like Ahrefs, SEMrush, and Surfer SEO

Tools like Ahrefs and SEMrushcan tell you if your business is showing up in answers from AI tools like ChatGPT.

These tools act like an online radar. They watch the internet and let you know when your website or business name is being mentioned by these AI tools.

• Ahrefs: Has a feature called Brand Radar that shows when your business is mentioned in AI answers. Also, it lets you see how often you’re mentioned compared to your competitors.
• SEMrush: Offers a simple way to check where and how your business shows up in AI content. It can also give you a general idea of whether the mentions are positive or not.
• Surfer SEO: It tells you when your articles are being picked up by AI tools like ChatGPT or Gemini.

These tools are improving fast and they can give you a real edge if you want to know what AI tools are saying about you.

2. Check manually

You don’t always need fancy tools. Just ask AI tools questions like a real person.

Try this:

• Open Google and search for something like “Best business valuation tips.” Then look at the AI Overview. Do you see your site listed there?
• Go to ChatGPT or Claude and type: “What does [Your Business Name] say about sauna installation?”
• Try Perplexity.ai to ask a question related to your topic. Then check the “Sources” under the answer. Is your site listed?
• On You.com, do the same — and look under the “Sources” tab.

Pro tip: Try searching your name, brand, blog post titles, or unique phrases from your content to catch indirect mentions.

3. Set up brand mention alerts

You can set up alerts to get notified when your name or website is mentioned online.

Here’s how:

• Google Alerts: Set alerts for your brand name, your blog titles, or niche terms.
• Brand24 or Mention.com: These tools send you real-time alerts for brand mentions across websites, social media, and forums.
• Want to go deeper? Ask your tech team to use browser automation tools like Puppeteer or Playwright to monitor Perplexity, Claude, etc.

4. Watch for hidden signs of AI visibility

Even if AI tools don’t link directly to your website, there are still signs that they might be using your content. Here are a few clues to watch for:

• You’re getting links from websites you’ve never heard of, especially ones that often show up in AI search results.
• You see new visitors coming from websites like Perplexity or You.com.
• Your site starts getting visits from very specific search terms. These might come from people who saw your information in an AI answer and searched to learn more.
• You notice your ideas or wording popping up in online comments or forums. This might be AI rephrasing your content.
• You’ve written content especially for AI tools (like blog posts answering common questions), and suddenly you’re getting more visits to those pages.

In short:

Need help showing up in AI answers?

That’s exactly what we do.

At Your Hustler Inc., we help small businesses like yours get noticed in AI search engines.

From fixing your site’s structure to building real online authority, we make sure AI tools trust your content and show it to the world.

Let’s talk and put your business in front of tomorrow’s searchers today.

What is AI search optimization (AIO)?

It’s like SEO, but for tools like ChatGPT and Google’s AI Overview. You structure your content so AI tools can find and show it in their answers.

How do AI tools decide what to show?

They pick content that’s accurate, well-written, easy to understand, and comes from trusted sources.

Is regular SEO still important?

Yes! Good SEO still matters. AIO just adds an extra step to help your content get found by AI tools too.

Can ChatGPT or Perplexity read my website?

Yes, if you let their bots access your site. They scan public pages to find helpful info.

Should I allow AI bots like GPTBot?

If you want your content to show up in ChatGPT answers, yes. You can control what they see in your site settings.