CNC Conversion Plus
Web Design and SEO for a CNC Machining Workshop in Monroe, Texas.
Client Brief
Owned by Michael Canada, CNC Conversion Plus has been the go-to place for CNC conversion kits and bench-top lathes in Texas since 2017.
The company has been providing industry-standard turn-key CNC machines and lathes at affordable prices for the past few years.
The Challenge
They had an outdated website and were struggling to get any leads off the site.
CNC Conversion Plus needed an easy-to-navigate website that demonstrated their products and USPs in a simple and straightforward fashion and ranked high on google.
We analyzed their website and found that the SEO practices conducted by their previous SEO agency were not up to the mark.
There were broken links and images, unindexed pages, poor meta information, and low-quality backlinks, all resulting in a below-par performance.
We were tasked with giving CNC Conversion Plus a proper overhaul that not only provided them with a well-optimized, fast, and responsive website that efficiently represented CNC Conversion Plus but also generated sales every month.
Our Strategy
We connected with Michael to discuss his primary concerns.
We took him through a detailed breakdown of his website, highlighting the elements that needed to be added, improved upon, and ones they could do without.
We informed him about the SEO issues on his website and highlighted the need for a website redesign.
We went through CNC Conversion Plus’s products/services, target audience and competitors’ and similar websites to come up with the best approach for the redesign.
Branding
We used a combination of Blue and White to indicate the intuition, trust, and sincerity that CNC Conversion Plus provides to its customers.
We also used large Sans fonts to make the content more readable.
Website
We showed Michael a few design samples to choose from. Once a design was finalized, we started working on developing a website around it.
We used a combination of Blue and White to indicate the intuition, trust, and sincerity that CNC Conversion Plus provides to its customers.
We also used large Sans fonts to make the content more readable.
Once the website was developed, our developers conducted several tests runs to make sure it was fast, responsive, and adaptable so visitors can access it quickly from any device.
SEO
Now that the new website had been designed and was ready to launch, we did an SEO audit of CNC’s previous website and made a list of all the top-ranking keywords and pages.
We fixed the broken URLs and links using 301 and 302 redirects.
We also optimized the content to go well with the new website and made sure to align sitemap, 301 redirects, and navigation to represent the new site structure.
Lastly, we kept the on-page SEO elements of the top-ranking pages intact to make sure that they do not lose their rankings.
The Impact
CNC Conversion Plus is now one of the top-ranking websites on Google for some of the most relevant keywords in their industry.
Since the redesign and SEO optimization, the traffic has seen an increase of 235%.
The easily crawlable pages and optimum content have helped launch the new website to its utmost potential. CNC has seen a 78% increase in conversions.
Since the redesign and SEO optimization, CNC Conversion Plus has collaborated with a number of CNC enthusiasts and experts to create turn-key machines and lathes for them.
CNC Conversion Plus, Monroe, TX
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