21X Leads & 434% Traffic Growth - HVAC SEO Case Study

Client Brief

Clean Air Technologies is a New Jersey-based indoor air quality and HVAC services company with over 30 years of experience.

While Clean Air Technologies had decades of real-world expertise and trust built offline, their website did not reflect their authority or position them as one of the top-rated indoor air quality companies.

The Challenge

When we began working with Clean Air, their website was not generating meaningful leads.

The challenges were clear. First, the website needed to clearly position Clean Air as a top-rated HVAC services provider in New Jersey. Second, the website had to be optimized to attract and convert high-intent local traffic into sales-qualified leads.

Solution

We implemented a comprehensive web development and SEO strategy to establish Clean Air Technologies as the go-to HVAC services company in New Jersey.

First, we redesigned and optimized the website to highlight Clean Air’s experience, NADCA certifications, and proven track record. The site was structured around their services, including air duct cleaning, dryer vent cleaning, HVAC system cleaning, and indoor air quality solutions, with a strong focus on lead generation.

Next, we optimized all service pages for high-intent local keywords and created multiple location-specific pages targeting the New Jersey counties, cities, and towns Clean Air Technologies serves.

We also published high-intent informational blogs that rank #1 on Google, driving consistent organic traffic and inbound leads. On the off-page side, we did strategic link-building through PR campaigns, guest blogging, link insertions, and journalist outreach. With detailed Qwoted pitches and expert interviews, Matt and his team were featured well-known websites like The Spruce, Martha Stewart, Southern Living, House Digest, and Homes & Gardens.

5.35x Increase in Organic Traffic, Driving a 21X Jump in Leads

We helped Clean Air Technologies grow from little to no inbound leads to ranking across Google search results for high-intent indoor air quality and HVAC-related keywords throughout New Jersey. This resulted in a strong 5.35x increase in organic traffic and a whopping 21x increase in leads.

CleanAirTechnology-BeforeAfter-screenshots

Top 3 Rankings for 186+ High-Intent Informational Keywords in Google Search & AI Overviews

Clean Air Technologies ranks either No. 1 or in the top 3 positions on Google Search and AI Overviews for 186+ high-intent informational keywords. Below are some of the top-performing keywords:

#Air duct cleaning cost in New Jersey
#Dryer vent cleaning cost in New Jersey
#What is an indoor air quality assessment
#HVAC vent cleaning cost
#What does mold in air duct smell like
#Why is my AC vent blowing smoke
#What does mold look like in air ducts
#UV lamp installation cost in New Jersey

Additionally, the website ranks for 348+ informational keywords on page 1 of Google search, driving consistent traffic.

#1 Rankings for High-Intent Commercial Keywords Across New Jersey

Clean Air Technologies also ranks #1 on Google search for various high-intent commercial keywords where users are actively looking to book services. Some of the top-performing commercial keywords include:

#Air duct cleaning service in Oak Ridge
#Air filter replacement service in Oak Ridge
#HVAC cleaning service in New Jersey
#UV lamp installation in New Jersey

Beyond these, the website ranks on page 1 for 59+ commercial-intent keywords across New Jersey.

Top 3 in Google Local Pack for High-Intent HVAC Searches

Clean Air Technologies’ Google Business Profile consistently ranks in the top 3 positions in Google’s local pack for some of the most competitive and high-intent searches in their market.

Positioned Clean Air Technologies as Trusted Indoor Air Quality Experts

We conducted targeted Qwoted outreach, responding in detail to journalist and writer queries. We shared expert insights from Matt and the Clean Air Technologies team, and their perspectives were referenced in leading publications.

These contributions resulted in features and high-quality editorial backlinks from well-known home and lifestyle websites like The Spruce, Martha Stewart, Southern Living, House Digest, and Homes & Gardens.

PR Campaigns Strengthened Brand Authority

We undertook targeted PR campaigns to boost Clean Air Technologies’ credibility and visibility across New Jersey. We did press releases on platforms like EIN Presswire to highlight the company’s initiatives like free consultations for mold prevention, air quality assessments in schools and senior centers, and more.

These PR placements delivered high-quality backlinks, strengthened domain authority, and reinforced Clean Air Technologies’ positioning as a trusted HVAC and indoor air quality services provider.