Souffront construction
& Engineering
SEO
278 organic leads generated within 6 months for a commercial inspection company in Fort Lauderdale, Florida.
503.4%
Increase in organic traffic
237.8%
Increase in impressions
71.42%
Increase in CTR
Client Brief
Souffront Construction and Engineering, founded by John Souffront, deals in inspection, engineering, and construction services for commercial and residential buildings.
Based out of Florida, John and his team have been in the construction industry for more than a decade, and they are quite popular for their 40-years recertification inspections.
Challenge
At the time John reached out to us, his website was in shambles. He had worked with an SEO agency in the past that had used black hat techniques, which eventually led to a significant drop in their organic traffic and rankings they had. Additionally, there were multiple spammy pages, duplicate content, and content that weren’t enough for the SEO process.
They weren’t ranking anywhere for the keyword of their main service, which is 40-years recertification. And those who were ranking were not even half as good as them.
I am truly impressed by their ability to generate numerous leads and calls from our website. In fact, we had to hire additional staff to accommodate the increased volume of calls and leads.
John Souffront
CEO, Souffront Construction and Engineering
Solution
It took a great deal of effort to tackle all those issues. Here’s what we did:
- Created a new page for the 40-years recertification service
- Changed the entire content on the old website, adding fresh and updated content.
- Added all sorts of multimedia videos and high-quality images
- Reached out to local directories and built links from there in addition to construction-related blogs
- Created high-quality, factually correct, and in-depth blogs for various services, keeping 40-years
recertification a priority. - Took care of the entire SEO process for the website, right from an on-page checklist to ensuring off-page
efforts to build back-links were only from good quality sites.
Since the damage done by black-hat techniques was severe, it took us some time to restore the condition from
bad to normal and then towards positive.
Results
A great project so far, and the result we could bring out for John was beyond what he imagined. After the
incident with the previous company, he was very skeptical about us as well, but since we were already
working for his brother-in-law and he saw the results, he put his faith in our team. Rest, here is what we
did for his website.
Key things to notice:
- Ranking at 1st spot for the keyword
40 years recertification cost
- Ranking at 2nd spot for the keyword
40 years recertification
– the most important keyword for
Souffront. - Ranking at 1st spot for the keyword
Garage Safety Inspection
- Ranking at 2nd spot for the keyword
pre purchase building inspection
- Ranking at 8th spot for the keyword
Threshold Inspection
- Receiving organic traffic (daily) which surpassed what they used to get through Google Ads – a big feat.
Finally, to speak of numbers, specifically organic, Souffront received
348,000 organic impressions and 4170 clicks in Google SERP in 6 months with us.
