Business Valuation SEO Case Study: 385 Qualified Leads

They do what they say they will

They made some pretty strong promises to us about delivering, and in the end, they kept those promises and delivered big time for us.

Jeremiah Grant

Managing Partner, Arrowfish Consulting LLC

Client Brief

Arrowfish Consulting, founded by Jeremiah Grant, is a leading financial consulting firm specializing in services like business valuation and forensic accounting.

With a team spanning the US and over 200 years of combined experience, Arrowfish works on major legal cases as expert witnesses. However, their online presence needed a major overhaul to match their industry expertise.

The Challenge

When we began working with Arrowfish, their website ranked poorly for relevant keywords and relied solely on Google Ads. They had tried another SEO agency before without much success.

The key challenge was clear: their main service, business valuation, needed to be the focal point of the strategy, and their website had to be optimized to attract and convert high-quality leads.

Solution

We implemented a multi-pronged strategy to boost Arrowfish’s online presence and authority.

First, we built an entirely new website optimized for their target keywords like “business valuation Utah.” The website highlights their expertise in core services such as business valuation and forensic accounting. We also created informative blogs and guides to attract their ideal audience.

Next, we employed advanced link-building tactics to acquire quality backlinks from relevant websites, including outreach to similar financial websites, guest posts, and press releases on major platforms like AP News, Benzinga, Yahoo, and Forbes. These efforts significantly improved their domain authority.

We also honed their technical on-page optimization, ensuring pages loaded fast and followed best SEO practices. Tags, meta descriptions, headings and media were optimized for maximum click-through rate. We also integrated AI-driven SEO techniques to make the website LLM-friendly, ensuring it’s optimized for AI tools like Gemini and ChatGPT.

We improved their local SEO for major locations like Utah, Dallas and Las Vegas by securing key local citations and reviews. Their visibility and trust improved dramatically.

17.6X Increase in Organic Traffic, Leading to 385 Qualified Leads

We helped Arrowfish grow from almost no online presence to ranking in top Google search results for all their core service keywords, resulting in an incredible 17.6X increase in organic traffic. This also brought in 385 sales-qualified leads.

Local Targeting Helped Achieve Leads Across Key Cities

Our tailored local SEO strategy focused on key regions and delivered impressive results. Arrowfish now ranks:

#1 for “business valuation Utah”
#1 for “business appraiser Salt Lake City”
#3 for “business valuation Las Vegas”
#1 for “business valuation Dallas”
#1 for “business valuation Salt Lake City”
business valuation services Utah

In addition, Arrowfish is featured #2 in Google’s AI Mode results for “business valuation services in Utah.”

This precise geo-targeting targeting helped Arrowfish attract qualified and relevant leads, no matter where clients were located.

We started with their core services – business valuation and forensic accounting, and they started receiving leads for both the services. Safe to say, Jeremiah and team are definitely busy handling complex cases thanks to the system we built for them.

Consistent Inbound Leads Through Organic Search

SEO wasn’t just about rankings for Arrowfish. We helped generate consistent inbound leads, week after week.

Prospects searching for business valuation and forensic accounting services now land directly in their inbox.

This organic lead flow allowed Arrowfish to scale selectively, focus on high-value cases, and grow organically without relying on ads.

Ensured Jeremiah and his team are the go-to thought leaders in their domain

We secured rankings for informative keywords like “how to value a gym business”, “falsifying fmla paperwork”, “business valuation guide”, etc., and published guest posts on sites like Forbes, Business Insider, etc., cementing Jeremiah and his team as go-to experts in their field..

As key opinion leaders in their niche, Jeremiah and his team gained much broader visibility. Given how selective Jeremiah is with cases, this was instrumental in positioning them as experts called upon for sensitive litigation support and fraud investigation projects.

Created ‘How to Value a Business’ Blogs for Multiple Industries That Bring Leads

We created a series of informative blogs on topics such as ‘How to Value a Gas Station Business,’ ‘How to Value a Health and Wellness Business,’ ‘How to Value a Sole Proprietorship,’ and ‘How to Value a Gym,’ covering all the business types that Arrowfish Consulting works with.

All of these articles either rank #1 on Google search or are in the top 3 search results, generating plenty of leads for each specific industry for the client.