Web Design and SEO for a financial consulting firm in Salt Lake City, Utah
Arrowfish consulting is a financial consulting firm based out of Salt Lake City, Utah. They serve varied industries and provide business valuation and appraisal services. They are a team of forensic accountants, forensic economists and business valuators. They have been providing reliable analysis since 2010.
Jeremiah Grant had been through a few agencies before reaching out to us and none of them could offer redesign services as per his requirements. He wanted a fresh new design that highlighted the firm’s best practices and values while looking clean and simple.
The original Arrowfish Consulting website was out of date and had not been touched in well over 5 years. With the competitors all coming up with quality websites, the client needed a website that was fast, responsive and upto the latest design standards.
Your Hustler was tasked with creating a new website catered to all of Arrowfish’s requirements while bringing them more business.
We also needed to preserve the SEO ranking of the old website while redesigning, which was especially challenging given the number of broken links and pages they had on their old website.
We talked with Jeremiah about his requirements, the state of his industry, his practices, target audience among other things to figure out the best approach to redesign. Once we established a clear idea of Jeremiah’s requirement from the new website and his reason for redesigning the website, we developed a complete strategy to create the perfect website redesign for him.
First of all, Our team created a few design mock-ups for the client to help them choose the one that best addressed their requirements. Once the design was finalized our developers got to work. The front end of the website was coded in HTML5 and CSS3 and WordPress was used as the content management system. We provided each service page with a sub-menu to make the navigation of the website simple and interactive.
Also, different CTA buttons are used throughout the website to make it easy for the customers to get in touch with the client. Since WordPress is so easy to use, the client can easily make content changes, add new articles and images without our help.
The new website is ranking on the first page of google for a lot of keywords related to their business. The traffic and lead capturing has increased significantly ever since the redesign.