SEO Archives - Web Design And Digital Marketing Agency

Creative Design

Client Brief

Creative Design Ceramic Tile & Bath is a family-owned home remodeling company with 30+ years of experience serving homeowners across Long Island.

With a strong reputation built on craftsmanship and referrals, Creative Design had deep offline credibility. However, their online presence did not reflect their expertise or position them as the go-to remodeling experts on Long Island.

The Challenge

When we began working with Creative Design, their website was brand new with little to no organic visibility.

The core challenge was twofold: First, the website needed to clearly communicate trust, experience, and expertise. Second, the website had to be optimized to attract meaningful local traffic from Long Island.

Solution

We implemented a comprehensive web development and local SEO strategy to establish Creative Design as a dominant remodeling authority across Long Island.

First, we designed and developed a brand-new website that highlighted over 30 years of experience and positioned Carmine and his team as trusted local experts.

Next, we built targeted local service pages for the areas Creative Design serves on Long Island, including Suffolk County, Nassau County, Southampton, and Lake Grove. This ensured the website was optimized to attract high-intent local searches from homeowners actively looking for remodeling services.

We also created strategic blog content around informative topics that potential clients commonly search for, helping capture early-stage traffic. Parallely, we deployed strategic link-building campaigns, including press releases on platforms like EIN Presswire, guest blogging, and direct outreach to journalists.

With strong technical SEO, fast load times, optimized headings, and LLM-friendly structure, the website was built not just to feature in search results but to also generate sales-qualified leads.

8.7X Increase in Organic Traffic, Driving a 7X Jump in Monthly Leads

We helped Creative Design Ceramic Tile & Bath grow from a brand-new website to ranking across Google search results for high-intent keywords throughout Long Island. This resulted in an impressive 8.7X increase in organic traffic and a 7X increase in monthly sales-qualified leads within just six months.

Top 3 Google Rankings for 47+ High-Intent Local & Informational Keywords

Creative Design Ceramic Tile & Bath now ranks in the top 3 positions on Google for 47+ high-intent keywords, covering both local service searches and informational queries that homeowners actively research before starting a remodel. Below are some of the top-performing keywords:

#Suffolk County bathroom renovation
#Step by step kitchen remodel guide
#Master bathroom remodeling cost
#Split level kitchen remodel ideas
#Complete home renovation cost
#One day remodels vs traditional renovations

In addition to these top 3 rankings, the website ranks for hundreds of remodeling-related keywords across Long Island, driving consistent organic traffic and qualified leads.

#1 Spot in Google Local Pack for High-Intent Remodeling Keywords

Creative Design Ceramic Tile & Bath’s Google Business Profile now ranks in the #1 position in Google’s local 3-pack for some of the most competitive and high-intent searches in their market, including “Suffolk County bathroom renovation” and “bath designers Suffolk NY.” Beyond bathrooms, Creative Design ranks prominently for full home remodeling, kitchen and basement remodeling, hardwood flooring, and cabinetry searches across Long Island.

Positioned Carmine and His Team as Trusted Remodeling Experts in Long Island

Apart from creating high-intent informational blogs, we also conducted targeted email outreach to journalists at prominent home and remodeling publications, sharing expert insights from Carmine and his team. This resulted in features on authoritative websites such as Hunker, House Digest, and Tasting Table, cementing Carmine’s reputation as a recognized expert in the remodeling space.

It played a key role in attracting serious homeowners looking for experienced professionals to handle high-value kitchen, bathroom, and full-home renovation projects.

PR Campaigns Strengthened Trust and Brand Authority

Alongside SEO and content efforts, we undertook targeted PR campaigns to improve Creative Design’s credibility and reach. These PR placements not only delivered high-quality backlinks and strengthened domain authority, but also reinforced the website’s positioning as a reliable, established remodeling company with decades of real-world experience.

It played a key role in attracting serious homeowners looking for experienced professionals to handle high-value kitchen, bathroom, and full-home renovation projects.

Clean Air Technologies

Client Brief

Clean Air Technologies is a New Jersey-based indoor air quality and HVAC services company with over 30 years of experience.

While Clean Air Technologies had decades of real-world expertise and trust built offline, their website did not reflect their authority or position them as one of the top-rated indoor air quality companies.

The Challenge

When we began working with Clean Air, their website was not generating meaningful leads.

The challenges were clear. First, the website needed to clearly position Clean Air as a top-rated HVAC services provider in New Jersey. Second, the website had to be optimized to attract and convert high-intent local traffic into sales-qualified leads.

Solution

We implemented a comprehensive web development and SEO strategy to establish Clean Air Technologies as the go-to HVAC services company in New Jersey.

First, we redesigned and optimized the website to highlight Clean Air’s experience, NADCA certifications, and proven track record. The site was structured around their services, including air duct cleaning, dryer vent cleaning, HVAC system cleaning, and indoor air quality solutions, with a strong focus on lead generation.

Next, we optimized all service pages for high-intent local keywords and created multiple location-specific pages targeting the New Jersey counties, cities, and towns Clean Air Technologies serves.

We also published high-intent informational blogs that rank #1 on Google, driving consistent organic traffic and inbound leads. On the off-page side, we did strategic link-building through PR campaigns, guest blogging, link insertions, and journalist outreach. With detailed Qwoted pitches and expert interviews, Matt and his team were featured well-known websites like The Spruce, Martha Stewart, Southern Living, House Digest, and Homes & Gardens.

5.35x Increase in Organic Traffic, Driving a 21X Jump in Leads

We helped Clean Air Technologies grow from little to no inbound leads to ranking across Google search results for high-intent indoor air quality and HVAC-related keywords throughout New Jersey. This resulted in a strong 5.35x increase in organic traffic and a whopping 21x increase in leads.

CleanAirTechnology-BeforeAfter-screenshots

Top 3 Rankings for 186+ High-Intent Informational Keywords in Google Search & AI Overviews

Clean Air Technologies ranks either No. 1 or in the top 3 positions on Google Search and AI Overviews for 186+ high-intent informational keywords. Below are some of the top-performing keywords:

#Air duct cleaning cost in New Jersey
#Dryer vent cleaning cost in New Jersey
#What is an indoor air quality assessment
#HVAC vent cleaning cost
#What does mold in air duct smell like
#Why is my AC vent blowing smoke
#What does mold look like in air ducts
#UV lamp installation cost in New Jersey

Additionally, the website ranks for 348+ informational keywords on page 1 of Google search, driving consistent traffic.

#1 Rankings for High-Intent Commercial Keywords Across New Jersey

Clean Air Technologies also ranks #1 on Google search for various high-intent commercial keywords where users are actively looking to book services. Some of the top-performing commercial keywords include:

#Air duct cleaning service in Oak Ridge
#Air filter replacement service in Oak Ridge
#HVAC cleaning service in New Jersey
#UV lamp installation in New Jersey

Beyond these, the website ranks on page 1 for 59+ commercial-intent keywords across New Jersey.

Real Leads Generated From Organic Traffic Within Months

With top SERP rankings across New Jersey, Clean Air Technologies received consistent service inquiries from homeowners actively looking for HVAC and indoor air quality solutions.

Inbound emails started coming in daily for air duct cleaning, dryer vent cleaning, HVAC system cleaning, and IAQ assessments.

This steady organic lead gen helped Clean Air scale without relying on ads, creating a predictable pipeline of high-intent local customers.

Top 3 in Google Local Pack for High-Intent HVAC Searches

Clean Air Technologies’ Google Business Profile consistently ranks in the top 3 positions in Google’s local pack for some of the most competitive and high-intent searches in their market.

Positioned Clean Air Technologies as Trusted Indoor Air Quality Experts

We conducted targeted Qwoted outreach, responding in detail to journalist and writer queries. We shared expert insights from Matt and the Clean Air Technologies team, and their perspectives were referenced in leading publications.

These contributions resulted in features and high-quality editorial backlinks from well-known home and lifestyle websites like The Spruce, Martha Stewart, Southern Living, House Digest, and Homes & Gardens.

PR Campaigns Strengthened Brand Authority

We undertook targeted PR campaigns to boost Clean Air Technologies’ credibility and visibility across New Jersey. We did press releases on platforms like EIN Presswire to highlight the company’s initiatives like free consultations for mold prevention, air quality assessments in schools and senior centers, and more.

These PR placements delivered high-quality backlinks, strengthened domain authority, and reinforced Clean Air Technologies’ positioning as a trusted HVAC and indoor air quality services provider.

Eco Smart

Visit Live Site

The quality of leads from our website has really improved

I would highly recommend them to anyone looking for help with web design or lead generation. I have already referred them to our partner companies.

Matt Ross

Founder EcoSmart Inc

Client Brief

EcoSmart, founded in 1993 by Matt Ross, is dedicated to making sustainable living affordable and accessible.

As the leading distributor of green construction materials, they assist building owners, architects, contractors, and developers in efficient, cost-effective operations.

The Challenge

A disastrous website redesign tanked EcoSmart’s traffic from 5,000 to just 500 visitors per month.

The URLs were changed without proper redirects, causing rankings to slip for important keywords. The website needed a complete revamp to get the business back on track.

Solution

We started by completely redesigning the website for improved SEO and conversion optimization. This involved a site-wide audit of technical issues, content, and design.

Throughout the redesign, we carefully implemented 301 redirects from old to new URLs. This preserved existing rankings despite major changes to information architecture.

We created targeted, authoritative content with a focus on ranking vital product category pages. For example, we published 12 new blogs just around the company’s street light and roofing product offerings.

Ongoing efforts included disavowing over 400 toxic backlinks to help regain lost ground. We also secured press mentions on over 20 news outlets, including popular publications like Forbes, AP News, and more.

We meticulously tracked monthly organic traffic, rankings, and other KPIs to monitor impact and ensure consistent month-to-month growth.

A jaw-dropping 255.11% increase in organic traffic and 164.96% surge in organic impressions in 10 months

Optimizing product pages, creating intent-focused blogs with natural keyword placement, fixing website issues, and ensuring technical SEO was spot-on, all led to an increase in organic traffic by 255.11% and organic impression surge by 164.96%, getting more and more leads via the organic channel.

Ranking in Google’s top 10 for major keywords that drove majority of the sales

#2 for best heat pump water heater
#3 for best solar street lights
#2 for ecosmart led strip lights
#2 for eco shake roofing
#3 for sip panel home kits
#1 for solar assisted heat pumps

And many more. These rankings led to EcoSmart becoming a trustworthy supplier of top-brand products in the green construction industry.

An eye-popping sale value of $180,000 in a single day!!

The on-going and relentless efforts of our entire team paid off, producing great results for Matt. One of the notable achievements is a single-order sale of $180,000 for solar lights, surpassing the revenue expectations that Matt had from us when he signed up.

By expertly rebuilding EcoSmart’s online presence from the ground up, we restored their traffic, rankings and sales to record levels after a disastrous setback. Our comprehensive digital marketing strategy brought them back stronger than ever.

Souffront Construction & Engineering

We get tons of calls and leads through our website

We not only drive traffic and boost rankings, but our main focus is converting that traffic into qualified leads.

John Souffront

President, Souffront Construction & Engineering

Client Brief

Souffront Construction and Engineering, established by John Souffront, specializes in providing inspection, engineering, and construction services for both commercial and residential structures.

Operating from Florida, John and his experienced team boast over a decade of industry expertise, with a notable reputation for their proficiency in conducting 40-year recertification inspections.

The Challenge

When John first reached out, his website was a mess. A previous SEO agency had used shady techniques that tanked organic rankings and traffic.

They weren’t ranking anywhere for their core service “40-year recertification” at all, despite being the best around.

Solution

We began by cleaning up past site issues. This involved disavowing over 300 spammy backlinks, changing content across 30+ pages, and addressing 50+ broken links and technical errors.

Next we pursued an ethical link-building strategy. We secured guest posts on 5 reputable industry blogs, including “The Garage Inspector” and “Home Safety Weekly.” Additionally, we built links through press releases from major outlets like Yahoo News, which generated over 700 referral visits in 3 months.

On the local SEO front, we claimed and optimized Google Business Profile and pursued local citations. We netted over 200+ high-quality citation links from directories like BBB, YellowPages, and HomeAdvisor.

For core pages, we overhauled content, integrated visuals and videos, and optimized for about 20 high-value keywords each. We also created 10 new service pages targeting related offerings. Additionally, we went all out with blogs, creating industry-specific blogs on John’s core services.

1112.12% and 1477.7% increases in organic traffic and impressions, respectively

As of March 2024, the website receives monthly traffic of 1.6k. This represents a 1112.12% increase in monthly organic traffic and a 1477.7% increase in impressions. All of this was achieved within 8 months, and a total of 278 leads were generated during this period.

Top 10 in Google SERP for 500+ high-volume keywords

Souffront’s website ranks for 500+ high volume service related keywords that covers their services like 40-year recertification, concrete restoration, infrared inspection and milestone inspections in turn generating them plenty of all leads for their wide service spectrum of services.

Below are some top performing keywords –

#40 year recertification
#40 year recertification cost
#Concrete coring procedure
#Concrete sewer pipe repair
#MEP plans
#Pre construction soil testing cost
#Florida condo recertification requirements
#Seawall inspection
#Threshold inspection
#Attic inspection cost

Ranking in the top 3 for 30+ keywords related to 40-year recertification, their main service

Souffront’s website consistently ranks in the top three for over 30 keywords associated with 40-year recertification, their cornerstone service and primary source of revenue. This prominent positioning in search results generates a substantial number of leads each month. Their key search terms are ’40-year recertification’ and ’40-year recertification cost’.

Arrowfish Consulting

They do what they say they will

They made some pretty strong promises to us about delivering, and in the end, they kept those promises and delivered big time for us.

Jeremiah Grant

Managing Partner, Arrowfish Consulting LLC

Client Brief

Arrowfish Consulting, founded by Jeremiah Grant, is a leading financial consulting firm specializing in services like business valuation and forensic accounting.

With a team spanning the US and over 200 years of combined experience, Arrowfish works on major legal cases as expert witnesses. However, their online presence needed a major overhaul to match their industry expertise.

The Challenge

When we began working with Arrowfish, their website ranked poorly for relevant keywords and relied solely on Google Ads. They had tried another SEO agency before without much success.

The key challenge was clear: their main service, business valuation, needed to be the focal point of the strategy, and their website had to be optimized to attract and convert high-quality leads.

Solution

We implemented a multi-pronged strategy to boost Arrowfish’s online presence and authority.

First, we built an entirely new website optimized for their target keywords like “business valuation Utah.” The website highlights their expertise in core services such as business valuation and forensic accounting. We also created informative blogs and guides to attract their ideal audience.

Next, we employed advanced link-building tactics to acquire quality backlinks from relevant websites, including outreach to similar financial websites, guest posts, and press releases on major platforms like AP News, Benzinga, Yahoo, and Forbes. These efforts significantly improved their domain authority.

We also honed their technical on-page optimization, ensuring pages loaded fast and followed best SEO practices. Tags, meta descriptions, headings and media were optimized for maximum click-through rate. We also integrated AI-driven SEO techniques to make the website LLM-friendly, ensuring it’s optimized for AI tools like Gemini and ChatGPT.

We improved their local SEO for major locations like Utah, Dallas and Las Vegas by securing key local citations and reviews. Their visibility and trust improved dramatically.

17.6X Increase in Organic Traffic, Leading to 385 Qualified Leads

We helped Arrowfish grow from almost no online presence to ranking in top Google search results for all their core service keywords, resulting in an incredible 17.6X increase in organic traffic. This also brought in 385 sales-qualified leads.

Local Targeting Helped Achieve Leads Across Key Cities

Our tailored local SEO strategy focused on key regions and delivered impressive results. Arrowfish now ranks:

#1 for “business valuation Utah”
#1 for “business appraiser Salt Lake City”
#3 for “business valuation Las Vegas”
#1 for “business valuation Dallas”
#1 for “business valuation Salt Lake City”
business valuation services Utah

In addition, Arrowfish is featured #2 in Google’s AI Mode results for “business valuation services in Utah.”

This precise geo-targeting targeting helped Arrowfish attract qualified and relevant leads, no matter where clients were located.

We started with their core services – business valuation and forensic accounting, and they started receiving leads for both the services. Safe to say, Jeremiah and team are definitely busy handling complex cases thanks to the system we built for them.

Consistent Inbound Leads Through Organic Search

SEO wasn’t just about rankings for Arrowfish. We helped generate consistent inbound leads, week after week.

Prospects searching for business valuation and forensic accounting services now land directly in their inbox.

This organic lead flow allowed Arrowfish to scale selectively, focus on high-value cases, and grow organically without relying on ads.

Ensured Jeremiah and his team are the go-to thought leaders in their domain

We secured rankings for informative keywords like “how to value a gym business”, “falsifying fmla paperwork”, “business valuation guide”, etc., and published guest posts on sites like Forbes, Business Insider, etc., cementing Jeremiah and his team as go-to experts in their field..

As key opinion leaders in their niche, Jeremiah and his team gained much broader visibility. Given how selective Jeremiah is with cases, this was instrumental in positioning them as experts called upon for sensitive litigation support and fraud investigation projects.

Created ‘How to Value a Business’ Blogs for Multiple Industries That Bring Leads

We created a series of informative blogs on topics such as ‘How to Value a Gas Station Business,’ ‘How to Value a Health and Wellness Business,’ ‘How to Value a Sole Proprietorship,’ and ‘How to Value a Gym,’ covering all the business types that Arrowfish Consulting works with.

All of these articles either rank #1 on Google search or are in the top 3 search results, generating plenty of leads for each specific industry for the client.

how-to-value-bussiness-ss-arrowfish screenshots image

Steam And Sauna Experts

They only promise what
they can deliver

We not only drive traffic and boost rankings, but we are also converting that traffic into qualified leads and sales.

Juan Moreno

Owner, Steam & Sauna Experts

Client Brief

Juan Moreno’s Steam and Sauna Experts is based in Fort Lauderdale and specializes in steam room and sauna installation and repair. They have a high-converting e-commerce store featuring premium steam generators, sauna heaters, and wellness products.

Their product line is well-respected in the industry, and their service area spans both residential and commercial clients across Florida.

The Challenge

When we began working with Juan, his website had a high spam score caused by previous low-quality SEO efforts. The rankings were unstable, visibility was limited, and the site lacked the authority needed to compete in search results.

At the time, his business was generating just about $720 per month in e-commerce revenue, with minimal inbound calls or qualified leads for sauna and steam room installations. Many product pages contained duplicate content, and the website was not structured for online visibility.

Solution

Our initial efforts focused on fixing all the website’s foundation, disavowing toxic backlinks, removing spammy and duplicate pages, and resolving the technical SEO side of things.

We rewrote product and service pages for rankings and conversions, and published #1-ranking blog content targeting high-intent sauna topics.

We optimized their Google Business Profile, securing over 500 citations to enhance their presence in the Google Map Pack for more local leads in sauna and steam room installations.

We also did multiple press releases to help the business get mentions and brand recognition through major news outlets like AP News, Benzinga, Yahoo news etc.

Top 3 in Google SERP & AI Overviews for 197+ high-volume keywords

The website currently ranks for 197+ high volume keywords in the top 3 spots, including both service and product-focused searches. Below are some of the top performing keywords.

#Sauna installation Fort Lauderdale
#Steam room installation Fort Lauderdale
#Steamist control
#How to turn a bathroom into sauna
#How much does it cost to build a sauna
#Sauna benefits after gym
#Is Sauna good for sinus infection
#Can sauna make you sick
#Sauna cold plunge therapy
#Best wood for sauna

The website also ranks for 1.3k+ keywords in the top 10 spots and 2.9k+ keywords in the top 20 spots.

#1 spot in Google 3-pack for ‘Sauna Installation’ & ‘Steam room installation’

Their Google business profile ranks in the #1 spot in google 3-pack for two of the most important keywords for their business ‘Sauna installation fort lauderdale’ and ‘Steam room installation fort lauderdale’. Not only their GBP but their website also ranks #1 in Google SERP for multiple variations of these two keywords. And it’s not just these two, they dominate google for a ton of other keywords too.

677.83% more organic traffic, 2611.11% spike in monthly impressions

As of December 2025, the website gets 14.7k monthly organic visitors, marking a 677.83% increase in organic traffic since we began working with Steam & Sauna Experts.

Monthly impressions have also skyrocketed, rising from 67.5k to 1.83 million, representing a 2611.11% increase in visibility across Google search results.

Monthly sales up from $500 to $41k in the first 6 months

The e-commerce sales went up from a meager $500 a month to a jaw-dropping $41k in just the first 6 months. And that’s not all, the website and GBP pulled in extra sales, giving out 60+ local leads every month for sauna and steam room installations. Talk about a serious upgrade!

Creative Design Ceramic Tile & Bath

769.4 %

271.4 %

7 x

The quality of leads from our website has really improved

Client Brief

The Challenge

Solution

8.7X Increase in Organic Traffic, Driving a 7X Jump in Monthly Leads

Top 3 Google Rankings for 47+ High-Intent Local & Informational Keywords

#1 Spot in Google Local Pack for High-Intent Remodeling Keywords

Positioned Carmine and His Team as Trusted Remodeling Experts in Long Island

PR Campaigns Strengthened Trust and Brand Authority

Clean Air Technologies

434 %

331.54 %

21 x

The quality of leads from our website has really improved

Client Brief

The Challenge

Solution

5.35x Increase in Organic Traffic, Driving a 21X Jump in Leads

Top 3 Rankings for 186+ High-Intent Informational Keywords in Google Search & AI Overviews

#1 Rankings for High-Intent Commercial Keywords Across New Jersey

Real Leads Generated From Organic Traffic Within Months

Top 3 in Google Local Pack for High-Intent HVAC Searches

Positioned Clean Air Technologies as Trusted Indoor Air Quality Experts

PR Campaigns Strengthened Brand Authority

Eco Smart

255.114 %

164.96 %

327

The quality of leads from our website has really improved

Client Brief

The Challenge

Solution

A jaw-dropping 255.11% increase in organic traffic and 164.96% surge in organic impressions in 10 months

Ranking in Google’s top 10 for major keywords that drove majority of the sales

An eye-popping sale value of $180,000 in a single day!!

Souffront Construction & Engineering

1112.12 %

278

1477.7 %

We get tons of calls and leads through our website

Client Brief

The Challenge

Solution

1112.12% and 1477.7% increases in organic traffic and impressions, respectively

Top 10 in Google SERP for 500+ high-volume keywords

Ranking in the top 3 for 30+ keywords related to 40-year recertification, their main service

Arrowfish Consulting

654.4 %

385

17.6 x

They do what they say they will

Client Brief

The Challenge

Solution

17.6X Increase in Organic Traffic, Leading to 385 Qualified Leads

Local Targeting Helped Achieve Leads Across Key Cities

Consistent Inbound Leads Through Organic Search

Ensured Jeremiah and his team are the go-to thought leaders in their domain

Created ‘How to Value a Business’ Blogs for Multiple Industries That Bring Leads

Steam and Sauna Experts

14.7 k

677.83 %

2611.11% %

They only promise what they can deliver

Client Brief

The Challenge

Solution

Top 3 in Google SERP & AI Overviews for 197+ high-volume keywords

#1 spot in Google 3-pack for ‘Sauna Installation’ & ‘Steam room installation’

677.83% more organic traffic, 2611.11% spike in monthly impressions

Monthly sales up from $500 to $41k in the first 6 months

They only promise what
they can deliver