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Work Category: SEO

Eco Smart

Eco Smart

  • Lead Generation
  • SEO
  • Web Design

We designed a comprehensive, user-friendly website that effectively showcases their extensive range of green products and services, reinforcing their commitment to energy-efficient and disaster-resistant building practices. ​

We designed a comprehensive, user-friendly website that effectively showcases their extensive range of green products and services, reinforcing their commitment to energy-efficient and disaster-resistant building practices. ​

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255.114 %

Increase in organic traffic

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164.96 %

Increase in impressions

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327

Leads generated in 10 months

“The quality of leads from
our website has really improved”

I would highly recommend them to anyone looking for help with web design or lead generation. I have already referred them to our partner companies.

Matt Ross

Founder EcoSmart Inc
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Client Brief

EcoSmart, founded in 1993 by Matt Ross, is dedicated to making sustainable living affordable and accessible.

As the leading distributor of green construction materials, they assist building owners, architects, contractors, and developers in efficient, cost-effective operations.

The Challenge

A disastrous website redesign tanked EcoSmart’s traffic from 5,000 to just 500 visitors per month.

The URLs were changed without proper redirects, causing rankings to slip for important keywords. The website needed a complete revamp to get the business back on track.

Solution

We started by completely redesigning the website for improved SEO and conversion optimization. This involved a site-wide audit of technical issues, content, and design.

Throughout the redesign, we carefully implemented 301 redirects from old to new URLs. This preserved existing rankings despite major changes to information architecture.

We created targeted, authoritative content with a focus on ranking vital product category pages. For example, we published 12 new blogs just around the company’s street light and roofing product offerings.

Ongoing efforts included disavowing over 400 toxic backlinks to help regain lost ground. We also secured press mentions on over 20 news outlets, including popular publications like Forbes, AP News, and more.

We meticulously tracked monthly organic traffic, rankings, and other KPIs to monitor impact and ensure consistent month-to-month growth.

A jaw-dropping 255.11% increase in organic traffic and 164.96% surge in organic impressions in 10 months

Optimizing product pages, creating intent-focused blogs with natural keyword placement, fixing website issues, and ensuring technical SEO was spot-on, all led to an increase in organic traffic by 255.11% and organic impression surge by 164.96%, getting more and more leads via the organic channel.

Ranking in Google’s top 10 for major keywords that drove majority of the sales

  • #2 for best heat pump water heater
  • #3 for best solar street lights 
  • #2 for ecosmart led strip lights
  • #2 for eco shake roofing
  • #3 for sip panel home kits 
  • #1 for solar assisted heat pumps

And many more. These rankings led to EcoSmart becoming a trustworthy supplier of top-brand products in the green construction industry.

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An eye-popping sale value of $180,000 in a single day!!

The on-going and relentless efforts of our entire team paid off, producing great results for Matt. One of the notable achievements is a single-order sale of $180,000 for solar lights, surpassing the revenue expectations that Matt had from us when he signed up.

By expertly rebuilding EcoSmart’s online presence from the ground up, we restored their traffic, rankings and sales to record levels after a disastrous setback. Our comprehensive digital marketing strategy brought them back stronger than ever.

Souffront Construction & Engineering

278 Organic Leads and Page 1 Ranking For Business-Specific Keywords Ignite Souffront’s Online Rise (In Just 8 Months!).

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1112.12 %

increase in organic traffic

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278

leads generated

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1477.7 %

increase in impression

We get tons of calls and leads
through our website

We not only drive traffic and boost rankings, but our main focus is converting that traffic into qualified leads.

John Souffront

President, Souffront Construction & Engineering
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Client Brief

Souffront Construction and Engineering, established by John Souffront, specializes in providing inspection, engineering, and construction services for both commercial and residential structures.

Operating from Florida, John and his experienced team boast over a decade of industry expertise, with a notable reputation for their proficiency in conducting 40-year recertification inspections.

The Challenge

When John first reached out, his website was a mess. A previous SEO agency had used shady techniques that tanked organic rankings and traffic.

They weren’t ranking anywhere for their core service “40-year recertification” at all, despite being the best around.

Solution

We began by cleaning up past site issues. This involved disavowing over 300 spammy backlinks, changing content across 30+ pages, and addressing 50+ broken links and technical errors.

Next we pursued an ethical link-building strategy. We secured guest posts on 5 reputable industry blogs, including “The Garage Inspector” and “Home Safety Weekly.” Additionally, we built links through press releases from major outlets like Yahoo News, which generated over 700 referral visits in 3 months.

On the local SEO front, we claimed and optimized Google Business Profile and pursued local citations. We netted over 200+ high-quality citation links from directories like BBB, YellowPages, and HomeAdvisor.

For core pages, we overhauled content, integrated visuals and videos, and optimized for about 20 high-value keywords each. We also created 10 new service pages targeting related offerings. Additionally, we went all out with blogs, creating industry-specific blogs on John’s core services.

1112.12% and 1477.7% increases in organic traffic and impressions, respectively

As of March 2024, the website receives monthly traffic of 1.6k. This represents a 1112.12% increase in monthly organic traffic and a 1477.7% increase in impressions. All of this was achieved within 8 months, and a total of 278 leads were generated during this period.

Top 10 in Google SERP for 500+ high-volume keywords

Souffront’s website ranks for 500+ high volume service related keywords that covers their services like 40-year recertification, concrete restoration, infrared inspection and milestone inspections in turn generating them plenty of all leads for their wide service spectrum of services.

Below are some top performing keywords –

  • #40 year recertification
  • #40 year recertification cost 
  • #Concrete coring procedure
  • #Concrete sewer pipe repair
  • #MEP plans 
  • #Pre construction soil testing cost
  • #Florida condo recertification requirements
  • #Seawall inspection
  • #Threshold inspection
  • #Attic inspection cost
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Ranking in the top 3 for 30+ keywords related to 40-year recertification, their main service

Souffront’s website consistently ranks in the top three for over 30 keywords associated with 40-year recertification, their cornerstone service and primary source of revenue. This prominent positioning in search results generates a substantial number of leads each month. Their key search terms are ’40-year recertification’ and ’40-year recertification cost’.

Arrowfish Consulting

9X Increase in organic traffic and 248 qualified leads generated in 6 Months for a consulting firm based out of Utah.

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129.5 %

increase in impressions

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248

leads generated in 6 months

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9 x

increase in organic traffic

They do what they say they will

They made some pretty strong promises to us about delivering, and in the end, they kept those promises and delivered big time for us.

Jeremiah Grant

Managing Partner, Arrowfish Consulting LLC
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Client Brief

Arrowfish Consulting, founded by Jeremiah Grant, is a leading financial consulting firm specializing in services like business valuation and forensic accounting.

With a team that spans the entire US and over 200 years of combined experience, Arrowfish works on major legal cases as expert witnesses. But their online presence needed major help.

The Challenge

When we started working with Arrowfish, their website barely ranked for any relevant keywords and they were solely relying on Google ads. They had tried another SEO agency before without much success.

As a result, they were getting very few leads, and lead quality was inconsistent. It was clear their main service – business valuation – needed to be the initial focus.

Solution

We took a strategic, multi-pronged approach to improve Arrowfish’s online presence and authority.

First, we built an entirely new website optimized for their target keywords like “business valuation Utah.” The site focuses on showcasing its expertise in core services like valuations and forensic accounting. We also created informative, optimized blogs and guides to attract their ideal audience.

Additionally, we employed advanced link-building tactics to acquire quality backlinks from relevant websites. This involved outreach to similar financial sites, guest posting opportunities, and press releases published on top news publications like AP News, Benzinga, Yahoo, Forbes, etc. Over time, this greatly improved their domain authority.

We also honed their technical on-page optimization, ensuring pages loaded fast and followed best SEO practices. Tags, meta descriptions, headings and media were optimized for maximum click-through rate.

We refined their local SEO game plan for major locations like Utah, Dallas and Las Vegas. By securing key local citations and reviews, their visibility and trust improved dramatically.

A whopping 9X increase in organic traffic, leading to 248 sales-qualified leads

We helped Arrowfish go from almost no presence to ranking on Google’s top 5 for all the core service keywords, leading to a 9x increase in organic traffic to the website, thereby leading to 248 sales-qualified leads. And all this in just 6 months.

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Local targeting helped achieve leads on a city-wide basis, including the overall count

Our in-depth local SEO tactics tailored to core regions proved remarkably successful. Arrowfish ranks

  • #3 for “business valuation utah”
  • #3 for “business valuation las vegas”
  • #5 for “business valuation dallas”
  • #6 for “business valuation denver”

This precise geo-targeting supported driving qualified and relevant leads, no matter where clients were located.

Instead of targeting all services at once, we started with their core services – business valuation and forensic accounting. Within 6 months, they started receiving leads for both the services and from their main city of operations – Utah. Safe to say, Jeremiah and team are definitely busy handling complex cases thanks to the system we built for them.

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Ensured Jeremiah and his team are the go-to thought leaders in their domain

Securing rankings for informative keywords like “how to value a gym business”, “falsifying fmla paperwork”, “business valuation guide”, etc., and publishing guest posts on sites like Forbes, Business Insider and more cemented their status as industry authorities.

As key opinion leaders in their niche, Jeremiah and his team gained much broader visibility. Given how selective Jeremiah is with cases, this was instrumental in positioning them as experts called upon for sensitive litigation support and fraud investigation projects.

Create a ‘How to Value a Business’ blog for multiple industries that has driven a ton of leads

We wrote a ton of blogs on topics such as ‘How to Value a Restaurant,’ ‘How to Value a Gym,’ and ‘How to Value a Chiropractic Practice,’ covering all the different types of businesses that Arrowfish Consulting focuses on.

All the articles rank in the top 3 for a variety of keywords and generate plenty of leads for each specific industry for the client.

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Steam And Sauna Experts

From $500 in monthly sales to a remarkable $47k in just six months for Steam & Sauna Experts in Fort Lauderdale, FL.

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10.8 k

monthly organic visitors

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634.7 %

increase in organic traffic

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699.36 %

spike in monthly impressions

They only promise what
they can deliver

We not only drive traffic and boost rankings, but our main focus is converting that traffic into qualified leads.

Juan Moreno

Owner, Steam & Sauna Experts
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Client Brief

Juan Moreno’s Steam and Sauna Experts, a Fort Lauderdale-based company, provides steam and sauna installation and repair services. Additionally, they boast an excellent e-commerce store featuring steam generators and other quality products from the steam and sauna industry.

Additionally, they boast an excellent e-commerce store featuring steam generators and other quality products from the steam and sauna industry.

The Challenge

When we met Juan, his website had a notably high spam score. He had previously worked with an SEO company that employed some questionable tactics, resulting in little to no progress.

At that time, the website struggled to generate even $500 in e-commerce revenue per month, and calls and leads for sauna and steam room installations were minimal. The site was riddled with spammy pages and duplicate content on most product pages.

Solution

Our initial efforts focused on recovering from the damage done to the site. We disavowed all spammy backlinks, removed broken links and duplicate content. Then, we dove into creating in-depth, well-researched blogs covering a wide range of topics crucial in the steam and sauna industry.

We beefed up the product pages, making them more detailed and tweaking the design for improved conversions. We built quality backlinks for both product pages and blogs to boost their rankings.

We did multiple press releases to help the business get mentions and brand recognition through major news outlets like AP News, Benzinga, Yahoo news etc.

We optimized their Google Business Profile, securing over 500 citations to enhance their presence in the Google Map Pack for more local leads in sauna and steam room installations.

We addressed all website-related issues and sorted out the technical SEO side of things. We crafted an entire year’s content calendar in advance. Following a strategic approach to align with other business departments, we aimed for a steady and positive trajectory.

Top 3 in Google SERP for 100+ high-volume keywords

The website currently ranks for 100+ high volume keywords in the top 3 spots. Below are some of the top performing keywords.

  • #Sauna installation Fort Lauderdale
  • #Steam room installation Fort Lauderdale
  • #Steamist control
  • #Sauna wood
  • #Sauna lighting ideas
  • #Steam shower benefits
  • #Infrared sauna pod
  • #Are infrared saunas safe
  • #Sauna cold plunge routine

The website also ranks for 700+ keywords in the top 10 spots and 2k+ in the top 20 spots.

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#1 spot in Google 3-pack for ‘Sauna Installation’ & ‘Steam room installation’

Their Google business profile ranks in the #1 spot in google 3-pack for two of the most important keywords for their business ‘Sauna installation fort lauderdale and ‘Steam room installation fort lauderdale’. Not only their GBP but their website also ranks #1 in Google SERP for multiple variations of these two keywords. And it’s not just these two—they dominate google for a ton of other keywords too.

634.7% more organic traffic, 699.36% spike in monthly impressions

As of March 2024 the website gets a monthly organic traffic of 10.8k, marking a 634.7% increase since we took over. Previously, it received slightly over 1k traffic. Impressions have also soared by 699.36%, with the website now boasting 506k monthly impressions.

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Monthly sales up from $500 to $47k

The e-commerce sales went up from a meager $500 a month to a jaw-dropping $47k. And that’s not all—the website and GBP pulled in extra sales, giving out 60+ local leads every month for sauna and steam room installations. Talk about a serious upgrade!